In January 2017, the Carlyle Group, in partnership with The Indian Hill Group (IHG), bought Claritas’ market segmentation business from Nielsen. The investment is based upon the shared belief in the growth potential of data-driven marketing and Claritas’ heritage of powerful products backed by a talented team. As a standalone organization, we’re excited to drive enhancements to marquee products like PRIZM® and power broad innovations with behavioral data and predictive analytics now and in the future.
Read the press release and coverage on Ad Age by Jack Neff.
Put simply, we are going to be defined by our speed, innovation and service.