CLARITAS Pop-Facts

The demographic data you need for smart business decisions

Overview

In an ever-changing market place, you need access to high quality up-to-date population data in order to make strategic business decisions. Nielsen Claritas Pop-Facts enables you to keep pace with the demographic changes that impact your market.

Features & Benefits

Common applications include the ability to:

• Conduct Trend Analysis – All tabulations include Census-year data, current year estimates, and five-year projections. Pop-Facts is available for the Census, postal media and industry geography boundaries you require.
• Populate Your Data Warehouse – Perfect for GIS and desktop mapping users, Pop-Facts give you the tools you need for precise analysis. Claritas can format them for just about any software application including MapInfo, ArcInfo, Arc View, MGE, SAS/GIS, MapPoint, Access, dBASE and Tactician.

Pop-Facts is derived from the Nielsen Claritas Demographic Update and contains over 4,000 variables. Pop-Facts is available on Nielsen Claritas' standard delivery platforms, or it can be purchased outside of platforms as a directory file formatted to meet your specific needs. The population data is grouped into the following categories:

• Affluence & Education
• Age by Sex by Race
• Employment & Occupation
• Housing & Household Composition
• Population & Race

Pop-Facts Select

Pop-Facts has been broken down into approximately 80 discrete collections of population (all of the data groups that appear under the five major categories of Pop & Race, Affluence & Education, Housing & Household Composition, Age by Sex by Race, and Employment & Occupation) to create Pop-Facts Select. Data can be selected from these collections to meet your needs without having to purchase the complete Pop-Facts data set.

Technical Specifications

For over 35 years, Nielsen Claritas has delivered annual demographic data updates. In building the demographic update, Nielsen Claritas relies on data obtained through federal government agencies such as the U.S. Census, U.S. Postal Service & Office of Federal Housing Enterprise Oversight, local government agencies and non-governmental sources such as Equifax, Valassis and the National Association of Realtors. This data is utilized in a combined ’bottom-up’ and ’top-down’ process for generating current year estimates and five-year projections for demographic base counts, population characteristics, household characteristics and housing unit characteristics.

In the "bottom-up" process, local level data is used to assess demographic growth and decline in small geographies. In the "top-down" process, U.S. Census Bureau estimates and other federal data are used to develop totals for demographic variables for larger areas such as cities, counties and states. These independently produced estimates serve the important function of methodological control–a checks and balances measure to ensure that any indications of demographic change are consistent across all demographic data sources.

The Nielsen Claritas demographic dataset includes over 4,000 variables covering 1990, 2000, current year estimates and five-year projections, and is available from the block level up to the United States.

Marketing analysts in the retail, restaurant, real estate, financial, media/agency and telecommunications industries utilize not only demographic, but also business and lifestyle segmentation data from Nielsen Claritas. You can rely on the accuracy of Claritas estimates for your customer, site and market analysis.

Rely on Nielsen Claritas experience, call 866-737-7429.