We help companies find customers.
Sell smarter and win bigger:Our unique methodology, which combines sought after data resources with direct, original consumer research, is proven to help you find your best customers faster.
Know why behind the buy:Claritas is the only business that provides context — leading to insights that inspire growth. Our products and services help paint a 360-degree picture of your customer or prospect using unique behavior-based segments.
Powered by partnership:We offer our data, analytics and expertise through a host of partnerships dedicated to seamless campaign execution and turn potential customers into buyers.
You know what you need to do.
We’re here to help you get it done.
News & Innovations
Innovation 2: New Digital Audiences coming soon: Find more customers for on-premise dining and beverages, Telecom Switchers, B2B and Multicultural.
Innovation 3: Small Business Targeting – Utilize Claritas’ comprehensive direct to consumer research and audience creation tools to target small and medium si class="innovation"ze businesses.
Innovation 4: Consumer Purchase Insights – Precisely define and target consumers based on actual spending data from thousands of product categories that matter to your business.
Innovation 5: P$YCLE® financial segmentation enhancements – With the inclusion of financial tech behaviors, technology adoption and transactional real estate data, clients will be able to create more lift in their marketing campaigns and target new customers based on new trends and banking channel usage across all media.
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