Adtaxi partners with advertiser clients spanning all industries. They came to Claritas to find a unique solution that addressed two business goals of their real estate/developer client. They needed to bring awareness, via a Facebook lead generation campaign, to their client’s new housing development site being built in a low traffic area south of metro Denver, CO and help their client find qualified buyers for condos and single family units using social media, a digital channel that was new to them.
Claritas uncovered the PRIZM® Premier segments that indexed highest in their client’s target household income range and matched the lifestyle traits of their target buyers. We provided recommendations to Adtaxi, who then activated the digital audience segments across their campaign channels.
200% increase in leads in the first quarter after application
Claritas 4D is a free service that uses privacy-safe solutions to help you realize your best customers and attract more – all within four hours or less.