A large bank was offering consumers a co-branded credit card with a regional sports good store. To encourage card applications in-store and online, they launched a digital-only campaign. They turned to Claritas to accurately attribute media exposure to both online and in-store card applications as well as optimizing the campaign over the course of 3 months.
By embedding a proprietary pixel on all digital media, the Claritas Identity Graph could match digital IDs to media exposure. This allowed Claritas to determine how many applicants were exposed to the campaign and which those individuals filled out an application online or in-store. By continuously measuring campaign results, the bank could optimize where and how they spent their marketing dollars, lowering their cost of acquisition.
73MM ads tracked
70K + in-store and online applications completed
94% decrease in cost of acquisition
Attributing digital media exposure to offline as well as online behavior can revolutionize the way companies measure the full impact of their marketing campaigns and improve the performance. Claritas is a leader in attribution and data analytics for both digital and offline media.