Megaphone helps publishers and advertisers make the most from their podcasting ads with technology to connect content creators with thousands of unique podcast audiences. Megaphone partnered with Claritas to track and attribute campaign impressions to online and offline conversions to evaluate and monetize campaign performance.
Using campaign conversion lift studies, Claritas created a non-exposed control group that precisely aligned with the categories of the exposed group of people to podcast campaigns across all media channels. By comparing the conversion rate of these two groups, Claritas could determine the lift rate for Megaphone’s client campaigns. Typical estimated values include exposures, households, conversions and visits.
116% lift in conversions for a major credit card company
90% lift in conversions for a large insurance company
51,298 incremental conversions for a national clothing retailer
The most important metric for podcast measurement isn’t impressions, it’s conversions. With our depth of customer identifiers and segmentation data, Claritas can attribute and measure online and offline conversion for any marketing channel or message.