Nutrisystem knew many of their anonymous website visitors were ready to take advantage of their weight loss programs. They asked Claritas to help them identify these visitors, build best prospect audiences, and develop an efficient retargeting plan to convert them.
Using our proprietary Identity Graph, Claritas helped identify anonymous visitors at the Zip+9 level. From this group, Claritas produced 3 different audience segments based on different attributes, then helped deploy and test an email campaign against each. The results of this test allowed Nutrisystems to understand how audience selection criteria affected conversion, build look-alike audiences for future efforts, and significantly improved their ROI.
42% reduction in cost of acquisition
Cost of acquisition 17% below Nutrisystem goal
Not all anonymous visitors are equal. With the AcquireInsight and the Claritas Identity Graph, you can quickly identify and resolve visitors to uncover your best prospects for retargeting and for creating look-alike audiences in the future.