P$YCLE®

Webster First

Identifying highest potential audience is money in the bank

THE CHALLENGE

Webster First Federal Credit Union, one of the largest member-owned credit unions in Massachusetts, was opening two new branches. They wanted to bring new members in and set an ambitious goal of $20 million in deposit growth for 2019. Claritas helped them identify high potential audiences and build an effective multi-channel campaign to acquire new money market and CD accounts.

HOW WE DID IT

Claritas’ proprietary P$YCLE® Premier segmentation was used to identify the audiences with the greatest potential. After cross-referencing current credit union members, they learned that their best prospects were 50+, fiscally conservative and travelled locally, among other things. Armed with this intelligence, Webster First Federal, together with their agencies, launched a Zip Code specific, TV, digital and direct mail marketing effort focusing on the security of their financial products.

THE CLARITAS EFFECT

$52 million in deposit growth

250% over 2019 deposit goal before Q4

INTELLIGENCE YOU CAN USE

The smarter your data, the bigger your wins. Claritas offers proprietary segmentation systems specific to the financial industry, the tech and telecom industries, and the multicultural market, as well as the most widely used lifestyle segmentation, PRIZM® Premier.

Are you ready to know more?