The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers.

 

 

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