The digital transformation of the marketing world offers every company a vast opportunity to find, engage, and persuade current and new prospects more effectively than ever before. At the same time, marketers across all industries are continually faced with the same challenges. How do I pinpoint potential customers more precisely? How do I engage with them when and where it matters most? How do accurately measure the impact of my campaigns elements to continually optimize and drive better ROI. Claritas addresses each of these questions and talks about how data and technology are driving the integration across each of these key areas of the marketing spectrum to address the needs of today’s landscape, but also in preparation for the future.