Designed specifically for the technology and telecommunications industry, ConneXions Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact.
Unlock Technology Adoption Insights with ConneXions Premier
For businesses focused on technology usage and adoption, ConneXions Premier is a powerful solution for predicting adoption rates across all major technology categories. By analyzing consumer preferences for video, voice, data services, and smart technologies, it provides valuable insights that help businesses better understand their customers and strategically expand their reach.
Whether you’re targeting customers across multiple channels, purchasing audience lists, planning media buys, or executing multichannel marketing campaigns, ConneXions Premier ensures your efforts are efficient, data-driven, and impactful.
58 Consumer Segments – Every U.S. household is classified based on the latest technology, communication, and usage trends.
10 Lifestage Groups – A structured framework for understanding customer behavior through segmented groups based on age, household composition, and income.
Available in Claritas 360
Unique Data Insights Include:
- Proprietary Tech Behavior Track Survey, including device type, provider/usage for TV, Internet, Phone and Smart Technology, with regular question updates
- Technology Adoption
- Technology Usage
- Media Behaviors
- Lifestyle Behaviors
And with ConneXions Premier, you gain access to over 4,600 new behavioral profiles covering:
- Streaming and Cord Cutting Trends
- Voting and Social Issues
- Podcast Consumption Habits
- Online and Digital Usage Patterns
What can ConneXions Premier do for marketers?
Updated Tech Usage, Descriptors. and Urbanicity
ConneXions Premier is a new, innovative approach that refines consumer segmentation for greater accuracy.
7% Lift Improvement
ConneXions Premier offers an increased predictive accuracy over ConneXions, ensuring even better marketing outcomes than previously.
Unmatched data quality and depth
ConneXions Premier links customer insights with industry sources, surveys, demographics, and panels, including over 4,600 new behavioral profiles.
More Accurate Targeting
Additional classifications and structured approach helps you identify your highest-value customers with greater precision.
Methodology: The Forefront of Innovation in Segmentation
Don’t settle for basic neighborhood-level insights, understand demographics and behaviors at the household level to drive the most effective campaigns aimed at the technology market.
What Sets Us Apart:
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- Experienced Demographers and Data Scientists
- Extensive linkages to first and third-party surveys and data
- Depth and breadth of data products
- Granularity down to household level
- Online and Offline Availability
- Privacy compliant
- Innovative and unique methodologies
- Seamless integration across Platforms
- Direct match to 1st party client data
- Experienced analytics teams for custom projects
- Ecosystem connectivity
How We Can Work Together
Audiences
Identify consumer segments more or less likely to engage in a behavior
Append
Add codes to your customer or prospect databases
Distributions
Geographic footprint for where ConneXions Premier segments reside
Find your segment now with our ZIP Code Look Up
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