Syndicated Audiences

Based on the most robust sets of demographic, geographic and proprietary behavioral data, Claritas offers over 2,500 Syndicated Audiences built from over 20,000 demographic and behavioral attributes including four of the industry’s most widely used segmentations: PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode®. You’ll know more about each audience, so you can more precisely determine the ones with the most potential for your business.

The more precisely you can define a target audience, the more accurately you can predict whether they are your best prospects.

Our Syndicated Audiences do the audience building for you using tens of thousands of consumer behaviors and demographic inputs across key categories including shopping, financial and technology preferences, online and offline media habits, multicultural affinity, and much more. You’ll know more about prospects’ and customers’ lifestyle and behaviors, so you can better target your messages and achieve better sales results.

Pre-Built Audiences to Fit Your Needs

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Industry-Leading Syndicated Audiences

PRIZM Premier

The industry’s most widely adopted segmentation solution, PRIZM Premier, provides rich insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.

P$YCLE Premier

Built for the financial industry, P$YCLE Premier provides comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors and media preferences.


Designed for the technology and telecommunications industry, ConneXions helps you know more about the technology behaviors of today’s connected consumers and predict adoption rates for all major tech categories including smart tech.


Gain insights with CultureCode into over 130 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preferences and more.


The Claritas Advantage

Over 8,000 Syndicated Audiences

From purchase behaviors and online and offline media interactions to financial information and technology adoption, our Syndicated Audiences provide target audiences based on your needs.

Pinpoint Customers When They’re Ready to Buy

Up-to-date and accurate insights on current and previous purchasing behaviors across a variety of industries provide marketers the ability to reach the right audiences when they’re in the buying mindset.

Find More and Better Prospects

With access to 120MM+ households, 7K lifestyle behaviors and 8K demographic variables, you’ll be able to meet more prospects who are looking for what you’re selling.

Connect Across Devices & Channels

The Claritas Identity Graph can link pre-built audiences to their devices and the channels they use, giving you the most precise profiles for your marketing campaigns.

Near-Real Time Data Delivery

Through our partnerships with all major industry platform and channel partners, you have access to Claritas data anywhere you need.


Claritas + AI

As a trailblazer in understanding the American consumer, Claritas is also leveraging the integration of patented and advanced AI into our infrastructure, machine learning methodologies and the Claritas Identity Graph to enhance the accuracy, speed, ease of use and scale of our full suite of solutions. We call our revolutionary AI engine Clair. She’s our ever-evolving brain, tirelessly analyzing mountains of data to unveil the intricate tapestry of the American consumer.

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Know More About the Multicultural Market

Clients choose to work with Claritas because of the breadth and depth of our multicultural data and our ability to take advertisers beyond simple ethnic and language segmentation, giving them a 360 degree view of customers and prospects.

Claritas offers the most actionable acculturation data on the market, Hispanicity and Asianicity CultureCodes®, which gives clients the ability to connect with Hispanic and Asians consumers in-culture both at home, on social, and through digital efforts. CultureCodes® are connected to multiple data sources, giving marketers a more complete view of multicultural consumers, from their demographic makeup and purchasing behaviors, to psychographics, and media usage. Claritas provides marketers with the most granular cultural intelligence on America’s fastest growing consumers.

Find your segment now with our ZIP Code Look-up


Activate your segmentation with Claritas marketing services

We can quickly deliver your audiences to our vast network of channel and platform partners, so you and your agency can execute your campaign on your own. Or let us do it for you.
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