The more precisely you can define a target audience, the more accurately you can predict whether they are your best prospects.
Our Syndicated Audiences do the audience building for you using tens of thousands of consumer behaviors and demographic inputs across key categories including shopping, financial and technology preferences, online and offline media habits, multicultural affinity, and much more. You’ll know more about prospects’ and customers’ lifestyle and behaviors, so you can better target your messages and achieve better sales results.
Pre-Built Audiences to Fit Your Needs
Industry-Leading Syndicated Audiences
The industry’s most widely adopted segmentation solution, PRIZM Premier, provides rich insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.LEARN MORE
Built for the financial industry, P$YCLE Premier provides comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors and media preferences.LEARN MORE
Designed for the technology and telecommunications industry, ConneXions helps you know more about the technology behaviors of today’s connected consumers and predict adoption rates for all major tech categories including smart tech.LEARN MORE
Gain insights with CultureCode into over 130 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preferences and more.LEARN MORE
The Claritas Advantage
Over 8,000 Syndicated Audiences
From purchase behaviors and online and offline media interactions to financial information and technology adoption, our Syndicated Audiences provide target audiences based on your needs.
Pinpoint Customers When They’re Ready to Buy
Up-to-date and accurate insights on current and previous purchasing behaviors across a variety of industries provide marketers the ability to reach the right audiences when they’re in the buying mindset.
Find More and Better Prospects
With access to 120MM+ households, 7K lifestyle behaviors and 8K demographic variables, you’ll be able to meet more prospects who are looking for what you’re selling.
Connect Across Devices & Channels
The Claritas Identity Graph can link pre-built audiences to their devices and the channels they use, giving you the most precise profiles for your marketing campaigns.
Near-Real Time Data Delivery
Through our partnerships with all major industry platform and channel partners, you have access to Claritas data anywhere you need.
Know More About the Multicultural Market
Clients choose to work with Claritas because of the breadth and depth of our multicultural data and our ability to take advertisers beyond simple ethnic and language segmentation, giving them a 360 degree view of customers and prospects.
Claritas offers the most actionable acculturation data on the market, Hispanicity and Asianicity CultureCodes®, which gives clients the ability to connect with Hispanic and Asians consumers in-culture both at home, on social, and through digital efforts. CultureCodes® are connected to multiple data sources, giving marketers a more complete view of multicultural consumers, from their demographic makeup and purchasing behaviors, to psychographics, and media usage. Claritas provides marketers with the most granular cultural intelligence on America’s fastest growing consumers.
Buckeye Broadband Leverages PRIZM® Premier To Win New Business For Clients
When challenged to create a media plan for a physical therapy center advertiser who was looking to expand their reach to younger athletes, Buckeye Broadband turned to Claritas to see where their subscriber base overlapped with their advertiser’s best customer prospects for ad targeting.Read More
PRIZM® Premier Travel Segments Infographic
The travel industry brings in over $550 billion a year. To earn your fair share of that revenue, you need insight into travel customers’ specific needs and preferences. In this infographic, we take a deeper dive into travel attitudes and values, through the lens of Claritas PRIZM® Premier.Read More
The 2022 US Hispanic Market Report
In time for Hispanic Heritage Month is Claritas’ 2022 Hispanic Market Report. In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic market, now and into the next 5 years.Read More
Why It Pays To Segment Your Audience
In this eBook, we show you how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in driving conversions.Read More