AI Personalization for Creative Optimization
Claritas believes in the power of media analysis to deliver greater results. However, it’s a fact that the single most driver of impact is the creative itself. Our AI message personalization uses unsupervised learning to discern how to align different creative and messaging across the consumer journey. This enhances our ability to deliver the most impactful messages across audio, digital, video, and potentially websites, email, text and call centers.
Benefits of AI Personalization
AI Personalization, with its patented AI engine and unique ad server, has shown to deliver KPI increases as high as +259% for major brands like Kroger, General Motors and others.
The AI works 24/7, in real-time, and provides businesses with explainable AI output, to understand how and why the AI aligned different messages with different people in different sequences. Leverage our AI Personalization to:
- Automatically optimize conversions, in real-time
- Understand preferences, behaviors and motivations
- Personalize content creation
- Create dynamic customer journeys
- Improve customer satisfaction and loyalty
- Enhance your competitive advantage
The Claritas Advantage
Enhanced customer understanding
AI can analyze vast amounts of customer data to identify patterns and insights that would be difficult or impossible to uncover manually. This deeper understanding of customer preferences, behaviors, and motivations allows marketers to create more personalized and relevant marketing campaigns.
Improved targeting
AI can be used to target marketing messages to specific customer segments based on their unique characteristics and preferences. This precision targeting ensures that marketing efforts are directed towards the most likely customers to respond, leading to increased engagement and conversion rates.
Personalized content creation
AI can generate personalized content, such as product recommendations, email subject lines, and ad copy, that is tailored to the individual needs and interests of each customer. This personalized approach makes marketing messages more relevant and engaging, leading to improved customer experiences and increased brand loyalty.
Dynamic customer journeys
AI can be used to create dynamic customer journeys that adapt to each customer’s individual interactions with the brand. This real-time personalization ensures that customers receive relevant and timely messages at every stage of their journey, fostering stronger relationships and driving brand advocacy.
Real-time optimization AI-Boost
AI can monitor marketing campaign performance in real-time and make adjustments as needed to optimize results. This continuous optimization ensures that marketing efforts are always delivering the best possible impact.
Reduced marketing spend
By targeting marketing messages more effectively and creating personalized content that resonates with customers, AI can help marketers reduce wasted marketing spend and achieve greater ROI.
Improved customer satisfaction and loyalty
By delivering personalized and relevant marketing experiences, AI can help marketers improve customer satisfaction and loyalty. This can lead to increased customer retention, higher customer lifetime value, and positive brand reputation.
Enhanced competitive advantage
In today’s competitive marketing landscape, AI-powered personalization can give marketers a significant edge by enabling them to create more effective, engaging, and customer-centric campaigns.
Claritas + AI
As a trailblazer in understanding the American consumer, Claritas is also leveraging the integration of patented and advanced AI into our infrastructure, machine learning methodologies and the Claritas Identity Graph to enhance the accuracy, speed, ease of use and scale of our full suite of solutions. We call our revolutionary AI engine Clair. She’s our ever-evolving brain, tirelessly analyzing mountains of data to unveil the intricate tapestry of the American consumer.
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