2025 ISP Report: Unpacking the Future of Internet Engagement
As the internet becomes the foundation for everything from remote work and smart homes to streaming and e-commerce, understanding how consumers connect—and why they switch—has never been more critical.
Claritas’ 2025 ISP Report dives deep into the digital behaviors shaping the broadband landscape across age, income, and tech fluency. This year’s insights reveal how modern households are making decisions not just based on speed, but on value, service experience, lifestyle fit, and future readiness.
🔍 What you’ll learn:
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What drives switching among younger vs. older consumers
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Which segments over-index for premium services, gaming, or remote work
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How tech-savvy shoppers behave differently than lower-tech households
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Where opportunities exist for fiber, 5G, bundling, and retention strategies
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How Claritas AI Optimization (AIO) is powering smarter campaigns—from targeting to creative and media mix
Whether you’re planning your next marketing push, refining your retention efforts, or simply looking to stay ahead of evolving consumer expectations, this report is your data-backed roadmap.
Download the 2025 ISP Report here.
