AI + Creative Optimization: How Claritas Helped a Theme Park Reignite Growth

THE CHALLENGE
In the wake of the pandemic, a major U.S. theme park was struggling to bring guests back through the gates. Declines in attendance and revenue demanded more than a traditional marketing approach—they needed precision, performance, and powerful insights to drive resurgence.

THE SOLUTION
Enter a dynamic duo: Claritas and Alethia. Alethia, a next-generation marketing and media agency pushing the boundaries of brand growth and performance, crafted a strategic media plan with integrated campaigns that included radio, TV, OTT, display, programmatic, and streaming audio/video for corporate sales and awareness.  They accomplished this by combining the national reach with hyperlocal targeting.

Then Claritas turned a smart plan into spectacular results. By leveraging the Claritas Marketing Optimization platform, Alethia maximized every media dollar—ensuring that creative assets resonated with the right audiences, at the right time, on the right channels.

With Claritas Creative Optimization, marketers unlocked:

• • Higher ROI through intelligent, audience-specific creative delivery
  • Seamless cross-channel optimization—online and offline
  • Granular insights through audience performance measurement