Claritas 2.0

Re-launched, Re-branded...Re-invented!

We’re excited to bring back the Claritas brand, with its heritage and history of excellence in product quality and client service. We’re investing and taking a forward-looking approach in developing consumer insights to meet our growing client needs.

With more than 40 years of segmentation innovation, this is our opportunity to re-invent this business to better serve our clients, and continue to develop segmentation innovations to help you understand, find and activate your customers more precisely across all channels.

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Making Your Marketing More Actionable

The consumer’s world today is interconnected. Every time a consumer interacts with a device or makes a purchase–they are generating data insights. Over time, this data tells a story about what influences them to make a purchase or consume content. And, chances are, these stories are repeated - enough to identify prospects and create new loyal consumers for your products and services.

However, it is easy to get lost in all that data. And, it is not always truly actionable. Rich consumer data becomes exponentially more powerful when it is brought together to drive precise decisions in a way that can impact both your marketing strategy and operations.

We are passionate about helping you understand your unique consumers, so you can take marketing action more efficiently. We do this through our innovations within the area of segmentation. Our dedicated team of experts will help you “connect the dots” by providing actionable insights to:

  • Attract and retain new and existing customers more effectively
  • Identify opportunity consumers and markets
  • Understand a consumer’s ability and likelihood to purchase your products and services
  • What is Segmentation?

    Segmentation indicates WHO your best customers are and WHICH consumers you should focus your marketing efforts on (current or new).

    It helps to understand WHAT your best customers are like— what they buy, what their attitudes are toward a category, and what their current lifestyle behaviors are, including media choices.

    Uncovering these characteristics shows you HOW to best reach them and informs your messaging so you can make more impactful channel decisions.

    The hardest part about being a marketer is relentlessly pursuing a deep understanding of your customer. Segmentation allowed us to understand who our customers are and how to target them. With all the noise and clutter we were able to deliver successfully a relevant message to new customers who behave like our existing ones.

    Jennifer Bell, Associate Partner & Executive Director of Marketing
    Lettuce Entertain You Enterprises

    What Makes Claritas Segmentation Unique?

  • Granularity at the Household-Level
  • Innovative
  • Innovative Drivers in Technology and
    Household Assets
  • Linkages
  • Linkages to Leading Surveys, Panels and More
  • Flexibility
  • Flexibility to Fit Your Business Needs
  • History
  • A History of Proven Success
  • What’s your segment?
    Find out now on

  • Interested in learning more about segmentation?

    Contact Us
  • 53 Brown Rd, Ithaca, NY 14850
  • Careers