Claritas offers over 2,300 pre-built audiences including four of the industry’s most widely used segmentations: PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode®. With our innovative AudienceAnywhere® platform, you can unleash the potential of your first-party data by appending our data and building custom and look-alike audiences based on your specific business goals.
The industry-leading Claritas Identity Graph creates high-definition, privacy-compliant portraits of over 250 million people, including the devices they use and their online behavior. With over 900 million linked devices and 125 million active email addresses, you’re armed with the intelligence to reach the audience you want most- when, where, and how they can be reached most effectively.
Our robust, near-real time analytics and advanced modeling capabilities can determine the true impact of media, measure lift by channel or audience, highlight how to refine marketing efforts, and attribute conversions across 8 distinct online and offline channels. The result is better sales and improved ROI on all your marketing.
Our industry-leading segmentations are built from the household level up using a patented method of data science. This method culls over 10,000 variables to predict consumer behavior with greater precision. The unprecedented quality, depth and breadth of the data behind our segments comes from our own data collection, with links to leading surveys and panels. As the only company whose segmentation is coded into the Nielsen TV panel, Claritas can run TV ratings against our segmentation for optimized TV and radio buys.