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All marketing is personal. So, the more marketers know about current customers and potential prospects, the better. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.

Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements.

Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar.

About us

Meet better prospects. Market more precisely. Improve your ROI.

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about who your best prospects and customers are

Claritas offers over 8,000 Syndicated Audiences built from over 10,000 demographic and behavioral attributes including four of the industry’s most widely used segmentations: PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode®. With our innovative AudienceAnywhere® platform, you can unleash the potential of your first-party data by appending our data and building custom and look-alike audiences based on your specific business goals.

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about how to engage each person online and offline

The industry-leading Claritas Identity Graph creates high-definition, privacy-compliant portraits of over 255 million people, including the devices they use and their online behavior. With over 600 million linked devices and 125 million active email addresses, you’re armed with the intelligence to reach the audience you want most- when, where, and how they can be reached most effectively.

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about what’s working and improve what isn’t

Our robust, near-real time analytics and advanced modeling capabilities can determine the true impact of media, measure lift by channel or audience, highlight how to refine marketing efforts, and attribute conversions across 8 distinct online and offline channels. The result is better sales and improved ROI on all your marketing.

Claritas + AI

As a trailblazer in understanding the American consumer, Claritas is also leveraging the integration of patented and advanced AI into our infrastructure, machine learning methodologies and the Claritas Identity Graph to enhance the accuracy, speed, ease of use and scale of our full suite of solutions. We call our revolutionary AI engine Clair. She’s our ever-evolving brain, tirelessly analyzing mountains of data to unveil the intricate tapestry of the American consumer.

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With Claritas, you’ll know more about your entire marketing spectrum.


Methodology: The Forefront of Innovation in Segmentation

Our industry-leading segmentations are built from the household level up using a patented method of data science. This method culls over 10,000 variables to predict consumer behavior with greater precision. The unprecedented quality, depth and breadth of the data behind our segments comes from our own data collection, with links to leading surveys and panels. As the only company whose segmentation is coded into the Nielsen TV panel, Claritas can run TV ratings against our segmentation for optimized TV and radio buys.

We’re already helping some of the biggest companies in the world know more.

Execute your campaign across our network of 150+ platform and channel partners in near-real time.

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