The ArtsAI audio attribution product is a comprehensive solution designed to measure the effectiveness of audio advertising campaigns across various channels without the need for cookies.
ArtsAI Audio Attribution provides marketers with a single measurement solution for streaming audio, podcasts, satellite radio, and terrestrial broadcast radio conversion tracking and attribution to provide transparency and actionable insights for optimizing campaigns.
Benefits of ArtsAI Audio Attribution
ArtsAI audio attribution offers several benefits, including:
- AI Boost, which helps increase ROI through targeting and creative optimization
- Incrementality lift measurement
- Predictive targeting recommendations
- Illustration of potential ROI lift from predictive personalization of creative content.
- Detailed insights reporting, including last touch, multi-touch, same platform, cross-platform, and real-time reporting.
The Claritas Advantage
ArtsAI audio attribution
Every impression, even those not clicked, are measured to determine their influence on a marketer’s key performance indicator, such as sales.
Advanced real time analytics & insights
User-friendly reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surfaces actional insights.
Advanced Machine Learning & AI Boost
Sophisticated machine learning techniques to deeply analyze data and identify distinctive conversion patterns specific to audio campaigns. AI Boost feature that uncovers ways to increase ROI through targeting and creative optimization.
Claritas + AI
As a trailblazer in understanding the American consumer, Claritas is also leveraging the integration of patented and advanced AI into our infrastructure, machine learning methodologies and the Claritas Identity Graph to enhance the accuracy, speed, ease of use and scale of our full suite of solutions. We call our revolutionary AI engine Clair. She’s our ever-evolving brain, tirelessly analyzing mountains of data to unveil the intricate tapestry of the American consumer.Learn More