Nebraska University Foundation Leverages Claritas Solutions to Identify Donors

Challenge

The Claritas Analytics Team has played a pivotal role in assisting the Nebraska University Foundation in identifying prospective donors. This was achieved by developing a sophisticated Donor Affinity Model, which seamlessly integrated the Foundation’s first-party data with our comprehensive datasets and expert analytical capabilities. This synergy revealed a wealth of untapped potential amounting to millions of dollars.

Solution

Claritas develops donor affinity models specific to your organization’s needs. This is not a “one size fits all” approach as your donors are unique to your organization. We work with you to combine your data with ours in order to build unique and precise predictions of your organization’s most likely donors and the amounts they are likely to give​. Effectively grow your fundraising dollars by strategically targeting likely donors and attracting high-value contributors. Use data-driven donor affinity models to personalize outreach to attract those capable of making significant contributions.