Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.


Is it Time to Rethink Your TV Advertising Strategy?

Fast-growing digital channels such as Connected TV make it easier than ever to create a multichannel marketing strategy that maximizes your return on investment. Know more about how to identify the right Connect TV audiences, deliver powerful campaigns and accurately measure the true impact your Connected TV campaigns have on driving conversions and better ROI.

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