Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.


The right partner should help you identify what's working, and improve what isn't

Measuring ROI is one of the biggest challenges a marketer faces today. Less than 30% of marketers today are highly confident they can measure ROI, yet according to HubSpot, marketers that measure ROI are 1.6 times more likely to get higher budgets. Selecting the right partner based on expertise and the ability to provide customized solutions that account for all measurement nuances is paramount.

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