Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.

FEATURED MONTHLY PODCAST EPISODE

From Customer Repellent To Lead Magnet

Acquisition email campaigns are meant to be used to gain new customers, yet so many brand marketers muddy the waters by combining their prospect messaging with messaging used for existing customers and wonder why their campaigns aren’t performing up to par. Join host Monique Ruiz as she speaks with Claritas’ David McPhillips about how acquisition email campaigns differ from CRM campaigns, how to accurately measure conversion rates, why you should consider an email execution partner and more, in this month’s episode of The Marketing Insider | A Claritas Podcast.

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