Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers, at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics and industries to help you effectively identify your best customers, deliver the right media and messages to them, and optimize results to measure the greatest ROI.


On this episode of The Marketing Insider, Claritas SVP of Email Products, Quinn Jalli, shares what decades in the business has taught him about campaign execution. From what channels to invest in, how to perform a lookback analysis on previous campaigns to inform future ones, when to transition from acquisition campaigns to CRM based programs, and more, you don't want to miss this information packed episode!

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