Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers, at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics and industries to help you effectively identify your best customers, deliver the right media and messages to them, and optimize results to measure the greatest ROI.

FEATURED MONTHLY PODCAST EPISODE

Digital Audio & Data Partnerships

On this episode of The Marketing Insider, Darrell Jursa from IRI joins Claritas' own Aaron Klayer to talk about digital audio and data partnerships. From sharing how partnerships form in the first place, to how we helped a global skincare brand achieve incredible results, they give listeners the ins and outs of why digital audio is currently taking over media plans.

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