A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Why Behind The Buy covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.
FEATURED MONTHLY PODCAST EPISODE
The Retail Industry: Adapting For Survival & Planning For Growth
Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. Join David Lemley of Retail Voodoo as he shares tactics and strategies that will help retail brands survive the current environment and build a foundation for growth.
Read More
Using Segmentation To Win The Privacy Debate
Protecting consumer data and complying with privacy protection laws is critical for keeping your business booming. Host Monique Ruiz explores the ever evolving industry regulations with Claritas CTO Al Gadbut and Steve Fuller of The Seattle Times joins to share how the power of segmentation has helped their clients realize some pretty impressive results, while staying privacy compliant.
Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox
Email marketing has become the backbone of modern marketing campaigns, especially in the age of Coronavirus, and applying sound practices is critical. Join Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing as they share best practices for email campaigns, even in these turbulent times.
Podcast Marketing & Measurement: Setting the Stage for Future Success
Podcasts are one of the most popular media channels, with the potential to hit $1B in revenue very soon, but the challenges of targeting, measurement and attribution often pose challenges for marketers. Are podcast advertisements creating buyers? Experts Dana Elmquist of Market Enginuity and Omer Jilani discuss how marketers can confidently jump into this growing media channel.
Voter Trends: What Marketers Need to Know & Why Businesses Should Care
Winning the election will mean understanding who's voting, who's not, the biggest impacts on voter turnout, and who is most likely to be engaged. Listen to hear interesting voter trends and demographics, who is going to the polls, how often they go and why businesses should care.
The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme
Are you capturing the growth that the Black consumer market represents? Listen to understand how to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help you gain a larger share of this trillion-dollar market segment.
Find our podcast on your favorite platform
