A monthly podcast for marketers focused on finding and targeting their ideal customers, at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics and industries to help you effectively identify your best customers, deliver the right media and messages to them, and optimize results to measure the greatest ROI.
The Hispanic Market of Today and Tomorrow
On this episode of The Marketing Insider, Liz Castells-Heard of INFUSION joins Claritas' own Ron Cohen to talk about the Hispanic market of today and tomorrow. The two share data from our annual Hispanic Market Report, discuss the impact under and overcounts reported from the 2020 Census have on marketing efforts, and provide proven strategies for how to successfully reach and engage this valuable market.
Digital Audio & Data Partnerships
On this episode of The Marketing Insider, Darrell Jursa from IRI joins Claritas' own Aaron Klayer to talk about digital audio and data partnerships. From sharing how partnerships form in the first place, to how we helped a global skincare brand achieve incredible results, they give listeners the ins and outs of why digital audio is currently taking over media plans.
Census 2020: The Gold Standard of Demographic Data?
On this episode of The Marketing Insider, we connect with Rachel Cortes and Eliza Albert for a 2020 Census update. From delays in the data to reported undercounts of multicultural populations, and more, they explain what's happening, when we can expect to have all Census data in hand, and answer the question on everyone's mind - is the Census still the gold standard for demographic data?
Metaverse: Is It The Future of Digital Advertising?
On this episode of The Marketing Insider, we talk with Joel LaMontagne of Trivver who shares how his company uses the metaverse to place digital products in consumer homes on behalf of advertisers, and why the success metrics of advertising here are so high.
Going Beyond the Surface with the Black Consumer Market
On this episode of The Marketing Insider, we talk going beyond the surface with the Black consumer market and welcome Lydia Smith, Chief Diversity Officer of Victoria's Secret who shares the DEI efforts all companies need incorporate to grow with their consumers and their internal staff.
Identity Resolution: The Multibillion Dollar Industry
On this episode of The Marketing Insider, we revisit identity resolution and, more specifically, identity graphs. Hear about their continued evolution, where we're at with establishing a gold standard for this technology, and how consumer data privacy regulations will play out in 2022.
Census 2020 - What's Next?
On this episode of The Marketing Insider, we are finally tackling one of our most requested topics – the 2020 Census. The data collection completed last year, but data providers have only just now been able to analyze what’s been released due to delays from the U.S. Census Bureau and other unforeseen challenges.
Engaging the Influential Hispanic Market in 2021 and Beyond
Listen to this episode of The Marketing Insider podcast, as we welcome Henry Gomez, VP of Strategic Planning at Zubi Advertising. He tells us all about a $100,000 investment Zubi’s founder Tere Zubizarreta made that wound up securing them the coveted position as Ford’s tier one national Hispanic agency of record.
Dispelling Senior Population Myths
Consumer groups of all shapes and sizes offer brands a chance to connect and convert them to paying customers, but if your marketing efforts are rooted in opinion-based stereotypes, you are destined to fail on both fronts. Rain the Growth Agency Senior Research Director, Ryan D’Ambrosio, joins The Marketing Insider to share facts and dispel myths about the senior population – consumers aged 55+, including their population size, spending power, digital behaviors, and even their attitudes around insurance.
Cash Free Convenience: Why Purchase Cards Are An Advertiser's Dream
With consumers prioritizing the convenience of cards over cash, they’ve unintentionally made it easier for marketers to reach them with their advertising efforts and measure how effective those campaigns are, ultimately securing a higher share of wallet with their brand. On this episode of The Marketing Insider, we discuss what makes a cashless society beneficial to a brand and how your measurement partner can help you accurately tie purchase (credit and debit) card spend back to advertising.
Solving the Dilemma of Personalization vs. Privacy
Solving the dilemma of personalization vs. privacy may not be something that can be accomplished in a 30-minute podcast, but we attempt to do our best to at least make what is often a marketer’s biggest challenge, more manageable. Listen as we discuss what effect privacy laws have on customer identity resolution and the best ways to ensure ongoing compliance.
Are You "Customer Centric" Enough?
What does it mean in today’s environment to be “customer centric”? Join us for this episode of The Marketing Insider | A Claritas Podcast, as we welcome Tim Trull and Sean Rogers from the ad agency Lavidge who share details on what it takes to make those that purchase your products and employ your services happy.
Why Hybrid Marketing Solutions Work
Executing campaigns across multiple channels and reaching customers and prospects when and where they’ll be the most receptive is a non-negotiable for today’s marketers. On this month's episode of The Marketing Insider | A Claritas Podcast, we lay out best practices for delivering winning campaigns across all channels.
From Customer Repellent To Lead Magnet
Acquisition email campaigns are meant to be used to gain new customers, yet so many brand marketers muddy the waters by combining their prospect messaging with messaging used for existing customers and wonder why their campaigns aren’t performing up to par. Claritas’ David McPhillips joins the podcast to talk about how acquisition email campaigns differ from CRM campaigns, how to accurately measure conversion rates, why you should consider an email execution partner and more.
Financially Empower Your Financial Institution
After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries.
Streaming Audio & Podcasting: Making Your Ad Dollars Work Harder
If you’re a marketer who has yet to include podcast and streaming audio advertising in your marketing mix, this episode is for you. Host Monique Ruiz discusses data insights from two co-authored reports with Entercom on podcast marketing and streaming audio that reveal the incredible lift and conversion rates these channels offer.
¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market
Hispanics are among the fastest growing population segments in the United States, and their purchasing power is growing. Host Monique Ruiz discusses findings from the recently released Hispanic American Market Report with Claritas’ David Mesas and Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce.
Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
With nearly 40% of the U.S. population estimated to be multicultural, businesses that fail to market to this growing population segment are missing out on consumer segments with tremendous spending power. Host Monique Ruiz explores the potential of multicultural consumer segments with Ron Cohen and Albert Thompson.
Using Segmentation To Win The Privacy Debate
Protecting consumer data and complying with privacy protection laws is critical for keeping your business booming. Host Monique Ruiz explores the ever evolving industry regulations with Claritas CTO Al Gadbut and Steve Fuller of The Seattle Times joins to share how the power of segmentation has helped their clients realize some pretty impressive results, while staying privacy compliant.
Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox
Email marketing has become the backbone of modern marketing campaigns, especially in the age of Coronavirus, and applying sound practices is critical. Join Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing as they share best practices for email campaigns, even in these turbulent times.
Podcast Marketing & Measurement: Setting the Stage for Future Success
Podcasts are one of the most popular media channels, with the potential to hit $1B in revenue very soon, but the challenges of targeting, measurement and attribution often pose challenges for marketers. Are podcast advertisements creating buyers? Experts Dana Elmquist of Market Enginuity and Omer Jilani discuss how marketers can confidently jump into this growing media channel.
Voter Trends: What Marketers Need to Know & Why Businesses Should Care
Winning the election will mean understanding who's voting, who's not, the biggest impacts on voter turnout, and who is most likely to be engaged. Listen to hear interesting voter trends and demographics, who is going to the polls, how often they go and why businesses should care.
The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme
Are you capturing the growth that the Black consumer market represents? Listen to understand how to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help you gain a larger share of this trillion-dollar market segment.