A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Why Behind The Buy covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.
FEATURED MONTHLY PODCAST EPISODE
The Retail Industry: Adapting For Survival & Planning For Growth
Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. Join David Lemley of Retail Voodoo as he shares tactics and strategies that will help retail brands survive the current environment and build a foundation for growth.Read More