A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.
FEATURED MONTHLY PODCAST EPISODE
From Customer Repellent To Lead Magnet
Acquisition email campaigns are meant to be used to gain new customers, yet so many brand marketers muddy the waters by combining their prospect messaging with messaging used for existing customers and wonder why their campaigns aren’t performing up to par. Join host Monique Ruiz as she speaks with Claritas’ David McPhillips about how acquisition email campaigns differ from CRM campaigns, how to accurately measure conversion rates, why you should consider an email execution partner and more, in this month’s episode of The Marketing Insider | A Claritas Podcast.
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Financially Empower Your Financial Institution
After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries.
Streaming Audio & Podcasting: Making Your Ad Dollars Work Harder
If you’re a marketer who has yet to include podcast and streaming audio advertising in your marketing mix, this episode is for you. Host Monique Ruiz discusses data insights from two co-authored reports with Entercom on podcast marketing and streaming audio that reveal the incredible lift and conversion rates these channels offer.
¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market
Hispanics are among the fastest growing population segments in the United States, and their purchasing power is growing. Host Monique Ruiz discusses findings from the recently released Hispanic American Market Report with Claritas’ David Mesas and Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce.
Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
With nearly 40% of the U.S. population estimated to be multicultural, businesses that fail to market to this growing population segment are missing out on consumer segments with tremendous spending power. Host Monique Ruiz explores the potential of multicultural consumer segments with Ron Cohen and Albert Thompson.
Using Segmentation To Win The Privacy Debate
Protecting consumer data and complying with privacy protection laws is critical for keeping your business booming. Host Monique Ruiz explores the ever evolving industry regulations with Claritas CTO Al Gadbut and Steve Fuller of The Seattle Times joins to share how the power of segmentation has helped their clients realize some pretty impressive results, while staying privacy compliant.
Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox
Email marketing has become the backbone of modern marketing campaigns, especially in the age of Coronavirus, and applying sound practices is critical. Join Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing as they share best practices for email campaigns, even in these turbulent times.
Podcast Marketing & Measurement: Setting the Stage for Future Success
Podcasts are one of the most popular media channels, with the potential to hit $1B in revenue very soon, but the challenges of targeting, measurement and attribution often pose challenges for marketers. Are podcast advertisements creating buyers? Experts Dana Elmquist of Market Enginuity and Omer Jilani discuss how marketers can confidently jump into this growing media channel.
Voter Trends: What Marketers Need to Know & Why Businesses Should Care
Winning the election will mean understanding who's voting, who's not, the biggest impacts on voter turnout, and who is most likely to be engaged. Listen to hear interesting voter trends and demographics, who is going to the polls, how often they go and why businesses should care.
The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme
Are you capturing the growth that the Black consumer market represents? Listen to understand how to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help you gain a larger share of this trillion-dollar market segment.
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