Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.


Census 2020: The Gold Standard of Demographic Data?

On this episode of The Marketing Insider, we connect with Rachel Cortes and Eliza Albert for a 2020 Census update. From delays in the data to reported undercounts of multicultural populations, and more, they explain what's happening, when we can expect to have all Census data in hand, and answer the question on everyone's mind - is the Census still the gold standard for demographic data?

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