Leverage our thought leadership to help you drive more effective and efficient marketing ROI
Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.
A Tale of Two Millennial Travelers
The LGBT Segmentation Info Sheet
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Meet PRIZM Premier Segment #2 – Networked Neighbors
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Video: Connecting the Dots to Increase ROI and Boost Revenue
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Upcoming Events

Women Leading Travel & Hospitality - Chicago
July 14th, Chicago, IL
Claritas is honored to join a tremendous group of women who are leading the travel industry into the future. As a keynote speaker, Claritas will uncover key insights around consumer behavior in the travel and hospitality industry to help marketers identify the right audiences with more accuracy and engage them more effectively.

Podcast Movement Dallas
August 23-26, Dallas, TX
Meet Claritas at the event to learn more about the most effective and accurate methodologies in podcast attribution and incremental lift analysis. In addition, how to identify the right consumers podcast marketers and publishers should be reaching with their campaigns.

The TV Of Tomorrow Show
October 12-13, San Francisco, CA
Meet Claritas at the TVOT show, bringing together 150+ prominent speakers and panelists driving innovation in advanced advertising, audience measurement, attribution, audience-based buying and more.

The Phocuswright Conference
November 14-17, Phoenix, AZ
Join Claritas at this event which brings together the travel industry’s largest and most innovative group of leading companies. Learn more about how leverage data and insights to identify the ideal audiences to reach, where to reach them and how to effectively and accurately measure the impact marketing campaigns have on online and offline conversions.

The Financial Brand Forum
November 14-16, Las Vegas, NV
Meet Claritas at the event to learn more about how to build successful financial services marketing strategies from identifying the right audiences, launching targeted multichannel campaigns and accurately measuring the ROI impact.