Resources

Leverage our thought leadership to help you drive more effective and efficient marketing ROI

Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.

The 2022 Black Consumer Tech Report
This report provides an in-depth quantitative and qualitative data review of technology behaviors for the U.S. Black population. In summation, this report will give you the understanding needed to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help your business gain their share of this large, fast-growing, and influential market.
The 2021 Insurance Insights Report
The 2021 Insurance Insights Report covers U.S. market insights for the insurance industry and identifies unique opportunities for insurance providers, like audience characteristics that may impact or support strategic activities. In addition to actionable tips, we also provide multicultural specific data, so you can connect with fast-growing consumer segments.
The 2021 US Hispanic Market Report
In Claritas' 2021 US Hispanic Market Report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future. Get actionable insights into their behaviors, preferences, spending habits & more.
Why It Pays To Segment Your Audience
In this new eBook, we show you how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in driving conversions.
The Asian American Telecom Report
Claritas’ Asian American Telecom Report seeks to identify the strategic opportunities that telecom organizations should consider this year, as it pertains to the US Asian market. The goal of this report is to equip US telecom organizations with the information needed to both recover from the COVID-19 crisis and to position themselves for a strong resilient future.
The 2020 U.S. Telecom Market Report
Claritas’ 2020 Telecom Market Report dives deep into Mobile, Internet and TV provider preferences by age, race and income. It also includes switching behaviors and much more! Learn what audience characteristics or trends could impact market activities and key actions to take to stay ahead of the competition and gain market share.
The 2021 Black Consumer Market Report
In this report, Claritas examines the demographics and consumer spending behaviors of Black households in the U.S., through the lens of Claritas' Multicultural data, Claritas Consumer Spending Dynamix (CSDx), Claritas Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Industry Trends in Streaming Audio & Podcast Performance
National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers; how about you? Though there's no "one size fits all" approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.
Ten Tips for Acquisition Email Success
Learn how Claritas has been able to deliver acquisition email success for over 300 clients, achieving open rates 2-3x and click through rates 5-7x higher than industry averages.
The 2020 Hispanic Market Report
In celebration of Hispanic Heritage Month, Claritas wanted to give you complete access to our 2020 Hispanic Market Report. In 22 pages, you'll get actionable insights on the overall U.S. Hispanic market.
Industry Benchmarks & How to Accurately Determine the Incremental Lift of Podcast Advertising
Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.
Is Your Marketing Investment Really Paying Off?: Here’s How To Find Out
This report provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns.
Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers
Learn how to conquer today’s biggest marketing challenge—measuring true ROI and justifying marketing spend.
Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success
In the crowded media landscape, the need for reliable and incremental podcast measurement is essential to prove its rightful place in any advertiser’s media mix.
2020 African American Report
Get in-depth data on African American consumers in the U.S. today, including their demographics, economics, media behaviors and spending within key categories!
Millennial Small Business Insurance Buyers
How do you get past what you think you know about Millennials to connect with your next customer? Read the latest report to understand what influences their business purchase decisions for insurance products.…
Market Snapshot Miami, FL- DMA Report
The Miami-Ft. Lauderdale Designated Market Area encompasses the counties of Broward, Miami-Dade and Monroe (including the Florida Keys). The DMA is home to more than 4.7 million people, and its multicultural population currently makes up over…
Denver Market Snapshot Report 2019
The Denver, Colorado Designated Market Area (DMA) is the 17th most populous in the United States and stretches from the New Mexico border all the way north to the border between Wyoming and Montana. The DMA is home to more than 4.6 million people…
The New Millennial CPG Shopper Report
In Claritas’ recent Millenial CPG Shopper Report, we highlight how this emerging consumer group approaches regular tasks like shopping for groceries, beverages, packaged goods and more, to help you deliver media when and where they want to be…
Podcast Listener: One Size Definitely Doesn't Fit All
As podcasting dips into the mainstream, covering every topic and category, marketers seeking podcast listeners must now choose a target within the podcast audience, focusing on content that resonates with their desired consumer.
Hispanic Small Business Report
Hispanic-owned companies represent 4.65 million of the 33 million total U.S. businesses. In this report, we’ll look at where they’re located, who owns them, and what and how they buy products and services.
Market Snapshot Milwaukee, WI - DMA Report
The DMA for Milwaukee, is the 36th most populous in the United States. The nonHispanic Asian population in the Milwaukee area grew at 86% between 2000 and 2017 (10% above the National Average) and is forecasted to grow at a similar rate. Learn…
Market Snapshot Seattle Tacoma, WA - DMA Report
The Seattle-Tacoma Designated Market Area (DMA) is the twelfth largest DMA in the nation and is home to a total population of over 5.3 million people. Seattle-Tacoma is also home to the sixth-largest Asian population in the country.
Market Snapshot Louisville, KY - DMA Report
The Louisville Designated Market Area (DMA) is situated along Kentucky’s northern state line across the Ohio River from Indiana and is the largest DMA in the state of Kentucky. It is home to a population of 1,767,862, making it the 52nd most…
The Growth Majority Report – Part 1
The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

In this first report of the New American Mainstream series, we’ll talk numbers by
Find New Customers With Segmentation
Learn how to inspire your target consumers with the right message in the right place with segmentation.
Asian Retail Infographic: Consumer Electronics
In this infographic, we highlight a small sample of our multicultural data by focusing on US Asian consumer purchasing behaviors for consumer electronics. These insights identify strategic opportunities for you and your organization.
Debit and Credit Card Purchase Insights
In this insights sheet, we connect real advertising data to payment partner data, showcasing how marketing tactics can drive incremental sales in-store and online
Travel Insights Into Multicultural Families
The travel industry is slowly bouncing back. Now is the time to re-engage travelers and help them schedule their upcoming trips.
PRIZM® Premier Retail Infographic
To reach the best online retail shopper, it’s vital to know who they are, what they buy, and how they buy. Using the most robust data on the American consumer, Claritas PRIZM® Premier identifies over 68 different household segments based on their actual retail behaviors, allowing you to target your marketing with greater precision.
Behavioral Insights of Today’s Automotive Consumer
Understanding the Automotive Behaviors of Today’s Consumers - A Deep Dive Into Automotive Behaviors of Your Best Customers
Health & Beauty Retail Infographic
Read our latest infographic to know how much they are spending, their online and in-store preferences, and how to best reach the top U.S. beauty audiences.
Retail-eCommerce Insight Sheet
Learn how Retail Brands are using Shopping Behavior to give their customers more relevant and personalized experiences.
Arizona Snapshot - Hispanic Owner Occupied Households
Arizona is ranked as the 14th most populous state in the nation. 1 out of 3 people in Arizona are Hispanic. In Arizona, occupied housing units have grown over the past 21 years and currently represent over 358,000 Hispanic occupied housing units. Overall, Arizona accounts for 19% of Hispanic owner-occupied households, compared to 10.4% for the U.S. Download for more insights on households in Arizona.
Market Snapshot Phoenix, AZ
The DMA for Phoenix, Arizona is the 11th most populous in the United States. It stretches from the New Mexico border all the way west to the California Border, including 11 of the 15 counties in the state. The DMA is home to more than 5.9 million people, and its Hispanic population has contributed 45.6% to growth 2000-2021.
The Impact of COVID-19 on Travel
This insight sheet looks not only at 2021 travel behaviors but at vaccinated and unvaccinated Claritas PRIZM® Premier segments and their feelings of safety while traveling by plane, public transport, cabs/Ubers and to amusement/theme parks. 
PRIZM® Premier Hispanicity Insights
Increase precision and gain a higher ROI by using PRIZM Premier Hispanicity data to identify which of your target PRIZM Premier segments are likely to be Hispanic.
Claritas Hispanicity Storyboards
Using Claritas’ Hispanicity™ Storyboards, marketers can leverage Claritas’ deep understanding of the Hispanic consumer to tailor messaging and promotions to the wants and needs of the Hispanic consumer.
Understanding the Financial Behaviors of Today's Consumers
From staying compliant with regulations to maintaining a competitive advantage & keeping up with demand, you need to meet consumers where & when they want to be engaged, with offers that resonate. To understand what your customers or members want and expect of you, we're examining some of the current financial attitudes and behaviors of select household segments in the U.S. through the lens of Claritas P$YCLE® Premier, segmentation built for financial marketers.
Hispanic Financial Product Usage and Behaviors
In this insights sheet, Claritas examines the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas' Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Health-Conscious Consumer Insights
Claritas examines some of the health and wellness practices of households in the top three fittest cities in the U.S., through the lens of the Claritas PRIZM® Premier lifestyle segmentation system.
Asian-Americans Embrace Digital Banking and Investing for the Future
Know more about financially-savvy Asian-American consumers and drive more effective digital marketing strategies to them.
Claritas Asianicity Storyboards
Using Claritas’ Asianicity™ Storyboards, marketers can leverage Claritas’ deep understanding of the Asian consumer to tailor messaging and promotions to the wants and needs of the Asian consumer.
Online Behaviors of the Tech-Savvy and Digitally Connected Asian Consumer
Struggling to understand the most effective way to engage with the lucrative Asian consumer. Our latest insights can help you fine tune your digital strategies to drive better ROI.
Claritas Voter Series: U.S. Voter Population Infographic
On the road to the election, we examine the registered voter population through various lenses including demographics, culture, voting patterns and location.
Claritas Voter Series: Channel Use and Device Engagement
See which channels are preferred by today’s voters through various lenses to obtain news and connect through social media.
Small Business Buying Behaviors for Travel Services
What selection criteria are businesses using to make their travel decisions? This comprehensive view of small business purchasers and decisionmakers enables travel organizations to identify what influences purchasers’ decisions by industry,…
Small Business Buyers of Financial Products
Small businesses purchase banking products on their laptops almost 4X higher than the rate of their mobile phones. Read about this and other insights gathered from our direct custom research pertaining to the banking industry.
A Tale of Two Millennial Travelers
Who are your best millenial cruise line customers? The definition likely transcends age, ethnicity, geography and income, making accurate targeting a challenge. We look at two seemingly similar segments and see that not all travelers should be…
A Tale of Two Millennial Travelers
The (Data) Science Behind Generational Myth Busting Insight Sheet
Is marketing by generation alone and affective method? We challenged a group of data scientists to investigate.
Brand Loyalty - Consumer
Building brand loyalty is the primary objective of virtually every company. Research shows that loyal, emotionally connected customers will buy more from you and pay more for your products. Read more.… Brand Loyalty - Consumer
Brand Loyalty - Consumer
Brand Loyalty - Small Business
Emotionally connected customers will spend up to 2X or more with retailers than simply “satisfied” customers, and they have a 306% higher lifetime value. Learn how you can earn their trust and business.

Brand Loyalty - Small Business
The LGBT Segmentation Info Sheet
Claritas introduces 2020 LGBT adult population data projections for macro geographies (county, state, metro area, congressional district and DMA®), plus sub-county custom aggregations for retail trade areas, media zones, sales territories and…
The LGBT Segmentation Info Sheet
Pop-Facts Demographics: Effective Buying Income
Household income is most commonly used when it comes to measuring wealth, but for companies looking to gauge their customers’ ability to spend, effective buying income can be a valuable tool.
Fireside Chat | Multichannel Acquisition Campaigns
Join Claritas' own Quinn Jalli, SVP of Email Products, for a fireside chat on how to ensure multichannel acquisition campaign success.
Multichannel Measurement & Attribution Solutions
In this 3-minute explainer video, we share the process for how we handle multichannel measurement and attribution. Follow along as we go from consumer ad exposure to conversion.
All Things Measurement Attribution Methodology
In the second video of our "All Things Measurement" series, we take a deeper dive into the backbone of our attribution methodology and discuss the advantage of leveraging the intelligence of the Claritas Identity Graph, which allows marketers to understand projected conversions and match rates.
Fireside Chat | Podcast Measurement with Sounds Profitable
Bryan Barletta of Sounds Profitable sits down for a fireside chat breaking down what the news of Spotify's recent acquisitions and what that means for podcast measurement.
Fireside Chat | Black Consumer Market Authentique Agency
Join Jelanii Reed, Chief Strategy Officer at Authentique Agency, an Atlanta-based integrated marketing agency, for a fireside chat celebrating the Black consumer market.
Claritas SPOTLIGHT - How To Create Demographic Reports
Claritas SPOTLIGHT is a fast, easy way to get reliable market information. In this seven-minute video, we go through the three-step process for creating demographic reports.
How To Achieve Marketing Success In 2022
Your company may think it has its plan laid out and solidified for 2022, but as a data-driven marketing company, we've seen many cases over the years where critical strategy considerations weren’t made until it was too late.
The Recipe For Accurate & Scalable Multichannel Campaign Measurement
Accurately measuring the impact of multichannel campaigns requires the highest quality data, a robust Identity Graph and the expertise and science to link online and offline conversions back to multi-environment exposures while also accounting for non-campaign variables.
The Hispanic Consumer Market Fireside Chat with Gonzalo Del Fa of GroupM
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited Gonzalo Del Fa, President of GroupM Multicultural, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the U.S. Hispanic consumer market.
What is Campaign Attribution?
Optimizing your campaign strategies starts with understanding how your online and offline campaigns are impacting conversions. That's where attribution comes in. Find out more about what attribution is and why it's important for marketers in a video series called "All Things Measurement".
On-Demand Market Reports To Drive Your Business Forward
SPOTLIGHT helps marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.
The Black Consumer Market Fireside Chat with LaToya Christian of GroupM
In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited LaToya Christian, Managing Partner of Cultural Strategy & Analytics at GroupM, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the Black consumer market.
Meet better prospects. Market more precisely. Improve your ROI.
Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively. Turning them into loyal, paying customers more efficiently. That's the Claritas Advantage.
Turn anonymous visitors to your website into known customers and prospects.
Identity & engage with the 90-95% of your website traffic that remains anonymous and turn them into loyal customers
Meet PRIZM Premier Segment #12 – Cruisin’ to Retirement
With their children mostly grown and out of the house, these older couples are Cruisin' to Retirement.
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Identify your next, best customer, organize your communications and market your business around them with greater accuracy than ever before across email, social and display. From audience…
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Meet P$YCLE Premier Segment #15 – Family Funding
Family Funding is focused on the expenses of day-to-day family life. These upscale homeowners are between the ages of 35-54 and save and spend with family in mind.
Meet PRIZM Premier Segment #2 – Networked Neighbors
Networked Neighbors is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. This lifestyle is characterized by married couples with children…

Meet PRIZM Premier Segment #2 – Networked Neighbors
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Engage audiences across email, display, social and mobile ads and get reports on conversions, transactions and more using Claritas’ Identity Graph technology to take your marketing to the next…
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Work Hard, Play Hard are younger, college graduates enjoying their social life and focused on their career in equal measure. They are renting in predominately urban areas and many are still…
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Video: Connecting the Dots to Increase ROI and Boost Revenue
An auto client (representing 225 car dealers across multiple brand manufacturers) approached Claritas for help developing a multi-touch email marketing campaign to reach a defined audience of potentially “in-market” individuals. Their goals were…
Video: Connecting the Dots to Increase ROI and Boost Revenue
Small Business, Big Dreams: The Toolkit to Success For Today's Modern Small Business Marketer
Whether you need to identify the best location for your store or business, determine who your competitors are, understand who lives in a neighborhood, or tailor your products and services to meet their needs, Claritas SPOTLIGHT can help you do it all.
MadconNYC MadTalk Session: Closed-loop Marketing - What Is It and Why You Need It
Discover how to find, engage, and persuade current and new prospects more effectively in a digital world now and in the future.
Webinar: How to Boost Campaign ROI with Attribution Reporting in Claritas AudienceAnywhere®
Reduce ad spend and boost your ROI with deeper insights into which campaigns and channels are performing the best and which aren't, using Claritas AudienceAnywhere®. Discover which channels and partners are attributing to your campaign success by measure ad campaigns in one tool. Get near-real time ad insights to inform your campaign decisions that will help you drive conversions and ROAS.
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
P$YCLE® Premier segmentation was built especially for financial marketers looking to target consumers based on their wealth, investments, insurance, technology behaviors, home value and more. Watch this webinar to learn how to…
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
Webinar: Fast, Actionable Insights = Winning New Customers
Learn how to gain a better understanding of your customers and find more of them, so you can quickly create smarter…

Webinar: Fast, Actionable Insights = Winning New Customers
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Identify anonymous website visitors on your site with the Claritas pixel, so you can retarget them with advertisements. Join Phil Keefe as he introduces how our closed-loop solutions help you…

Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Making sure the correct audience receives your marketing message is a key part of any campaign. Claritas Direct Marketing Solutions gives you key insights into the "why behind the buy" of your most…
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Claritas 360: Get to the Finish Line Faster with Powerful Insights on Your Best Customers
Analyze your cusomers and market potential quickly to make timely business decisions with industry leading demographics, segmentation and more.
Webinar: Find Your Best Digital Audience In 4 Hours Or Less
Hear how we helped AdTaxi find the right digital audiences to achieve their campaign goals.

Upcoming Events

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ICSC 2022 Las Vegas

May 22-24, Las Vegas, NV

Join Claritas at the event to learn more about the robust market reports available through our SPOTLIGHT platform as well as how Claritas’ full suite of marketing solutions can help Identify the right audiences, Deliver effective multichannel campaigns and accurately measure the impact to key KPIs.

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DigiMarCon California 2022

June 16-17, San Diego, CA

Join Claritas SVP of Strategic Partnerships, Jeff Stevens at the event to learn how intelligence-driven marketing can drive success in the evolving digital ecosystem.

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The Financial Brand Forum

November 14-16, Las Vegas, NV

Meet Claritas at the event to learn more about how to build successful financial services marketing strategies from identifying the right audiences, launching targeted multichannel campaigns and accurately measuring the ROI impact.

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