Leverage our thought leadership to help you drive more effective and efficient marketing ROI
Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.
The 2022 US Hispanic Market Report
In celebration of Hispanic Heritage Month and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is proud to release our 2022 Hispanic Market Report. In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future.
The 2022 Black Consumer Tech Report
This report provides an in-depth quantitative and qualitative data review of technology behaviors for the U.S. Black population. In summation, this report will give you the understanding needed to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help your business gain their share of this large, fast-growing, and influential market.
The 2021 Insurance Insights Report
The 2021 Insurance Insights Report covers U.S. market insights for the insurance industry and identifies unique opportunities for insurance providers, like audience characteristics that may impact or support strategic activities. In addition to actionable tips, we also provide multicultural specific data, so you can connect with fast-growing consumer segments.
The 2021 US Hispanic Market Report
In Claritas' 2021 US Hispanic Market Report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future. Get actionable insights into their behaviors, preferences, spending habits & more.
The Asian American Telecom Report
Claritas’ Asian American Telecom Report seeks to identify the strategic opportunities that telecom organizations should consider this year, as it pertains to the US Asian market. The goal of this report is to equip US telecom organizations with the information needed to both recover from the COVID-19 crisis and to position themselves for a strong resilient future.
The 2020 U.S. Telecom Market Report
Claritas’ 2020 Telecom Market Report dives deep into Mobile, Internet and TV provider preferences by age, race and income. It also includes switching behaviors and much more! Learn what audience characteristics or trends could impact market activities and key actions to take to stay ahead of the competition and gain market share.
The 2021 Black Consumer Market Report
In this report, Claritas examines the demographics and consumer spending behaviors of Black households in the U.S., through the lens of Claritas' Multicultural data, Claritas Consumer Spending Dynamix (CSDx), Claritas Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Industry Trends in Streaming Audio & Podcast Performance
National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers; how about you? Though there's no "one size fits all" approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.
INFOGRAPHIC: Multichannel Marketing in the Travel Industry
The first step in an effective multichannel marketing strategy is gaining a true understanding of your customers – their demographics, preferences, buying behaviors, and how and when they consume information. As an example, we examined 3 of the 68 different syndicated audiences within industry leading Claritas PRIZM® Premier, to learn more about their travel, social media, advertising and brand preferences.
Millennials vs Boomers - What They Want From Retailers
Download our latest Infographic, to see how retail behaviors differ between Millennials and Boomers. Find out what is driving consumers by generational cohort to engage, and shop. Find out what creates a desirable customer experience to keep them loyal.
Strategy to Results: Multichannel Marketing
The first step in a multichannel marketing strategy is really understanding your customers – finding information on their demographics, preferences, buying behaviors and how they consume information. To learn more about the value of segmentation and an integrated, multichannel strategy, download this free infographic.
Transitioning Newspaper Subscribers From Print Only To Digital Circulation
How can newspapers successfully transition print only subscribers to digital circulation? In this infographic, we share an analysis of subscribers by delivery type and frequency of delivery, a look at two Claritas PRIZM® Premier segments that are prime for transitioning, how to account for lost revenue, and more.
PRIZM® Premier Travel Segments Infographic II
Vacation and travel is a $550+ billion-dollar industry. As a marketer, how do you gain greater insight into travel customers' specific needs and preferences? In our first travel infographic, we look at the preferences of top travel audiences through the lens of Claritas’ industry-leading PRIZM Premier segmentation. In our latest infographic, we take a deeper dive into their travel attitudes and values.
INFOGRAPHIC: Understand US Gaming Audiences with Claritas PRIZM® Premier
There will be 179.6M monthly gamers in the US this year—meaning more than half of the US population will identify as a digital gamer. To help marketers stay connected and in front of this audience, we put together an Infographic that highlights the Claritas PRIZM® Premier segment with the highest indices for gaming-related behaviors.
Understand the Travel Behaviors of Multicultural Consumers
In this insight sheet, you'll learn where diverse, multicultural consumers who are frequent travelers with young, growing families plan to travel, who they book travel with, what type of travel experiences they are looking for, and much more.
INFOGRAPHIC: Identify Top Food Audiences with Claritas PRIZM® Premier
In this infographic, we look at the top food audiences through the lens of Claritas’ industry-leading PRIZM® Premier segmentation that provides deep insights into consumer demographics and lifestyles, by their preferences, attitudes and behaviors. Download our Infographic to learn more about the top consumer segments for the food industry.
2022 Home and Auto Insurance Insights
Our 2022 Home and Auto Insurance Insights sheet brings marketers three pages of trends, data, and use cases to help them reach insurance customers better. Learn what is happening in the industry, how to identify the underinsured, and what a successful campaign entails.
INFOGRAPHIC: PRIZM® Premier Travel Segments
To identify travelers, marketers need deep insights into their consumers: where they plan to travel, how often, who they book travel with, and what type of travel experiences they are looking for. To help you get started, we've put together an infographic to help you better understand U.S. travelers.
PRIZM® Premier Retail Infographic
To reach the best online retail shopper, it’s vital to know who they are, what they buy, and how they buy. Using the most robust data on the American consumer, Claritas PRIZM® Premier identifies over 68 different household segments based on their actual retail behaviors, allowing you to target your marketing with greater precision.
Arizona Snapshot - Hispanic Owner Occupied Households
Arizona is ranked as the 14th most populous state in the nation. 1 out of 3 people in Arizona are Hispanic. In Arizona, occupied housing units have grown over the past 21 years and currently represent over 358,000 Hispanic occupied housing units. Overall, Arizona accounts for 19% of Hispanic owner-occupied households, compared to 10.4% for the U.S. Download for more insights on households in Arizona.
Market Snapshot Phoenix, AZ
The DMA for Phoenix, Arizona is the 11th most populous in the United States. It stretches from the New Mexico border all the way west to the California Border, including 11 of the 15 counties in the state. The DMA is home to more than 5.9 million people, and its Hispanic population has contributed 45.6% to growth 2000-2021.
Understanding the Financial Behaviors of Today's Consumers
From staying compliant with regulations to maintaining a competitive advantage & keeping up with demand, you need to meet consumers where & when they want to be engaged, with offers that resonate. To understand what your customers or members want and expect of you, we're examining some of the current financial attitudes and behaviors of select household segments in the U.S. through the lens of Claritas P$YCLE® Premier, segmentation built for financial marketers.
Hispanic Financial Product Usage and Behaviors
In this insights sheet, Claritas examines the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas' Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
A Tale of Two Millennial Travelers
Who are your best millenial cruise line customers? The definition likely transcends age, ethnicity, geography and income, making accurate targeting a challenge. We look at two seemingly similar segments and see that not all travelers should be…
A Tale of Two Millennial Travelers
A Tale of Two Millennial Travelers
The LGBT Segmentation Info Sheet
Claritas introduces 2020 LGBT adult population data projections for macro geographies (county, state, metro area, congressional district and DMA®), plus sub-county custom aggregations for retail trade areas, media zones, sales territories and…
The LGBT Segmentation Info Sheet
The LGBT Segmentation Info Sheet
Fireside Chat | Claritas Identity Graph 2.0
Join Claritas' own VP of Product Leadership for a fireside chat on Identity Graph 2.0 which, as we evolve alongside the evolution of the marketing landscape, brings significant improvements to the accuracy, scale, and privacy compliance of our Identity Graph.
Fireside Chat | Growth Marketing Tactics
The Founder and Chief Remote Officer at First Page Strategy sits down with Claritas for a fireside chat on growth marketing tactics, including how to repurpose content that's under performing, what KPIs to focus on and which ones should have less weight placed on them, and what to do when your competitors are running a smear campaign against your company.
All Things Measurement Attribution Methodology
In the second video of our "All Things Measurement" series, we take a deeper dive into the backbone of our attribution methodology and discuss the advantage of leveraging the intelligence of the Claritas Identity Graph, which allows marketers to understand projected conversions and match rates.
The Recipe For Accurate & Scalable Multichannel Campaign Measurement
Accurately measuring the impact of multichannel campaigns requires the highest quality data, a robust Identity Graph and the expertise and science to link online and offline conversions back to multi-environment exposures while also accounting for non-campaign variables.
The Hispanic Consumer Market Fireside Chat with Gonzalo Del Fa of GroupM
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited Gonzalo Del Fa, President of GroupM Multicultural, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the U.S. Hispanic consumer market.
What is Campaign Attribution?
Optimizing your campaign strategies starts with understanding how your online and offline campaigns are impacting conversions. That's where attribution comes in. Find out more about what attribution is and why it's important for marketers in a video series called "All Things Measurement".
The Black Consumer Market Fireside Chat with LaToya Christian of GroupM
In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited LaToya Christian, Managing Partner of Cultural Strategy & Analytics at GroupM, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the Black consumer market.
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Identify your next, best customer, organize your communications and market your business around them with greater accuracy than ever before across email, social and display. From audience…
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Meet PRIZM Premier Segment #2 – Networked Neighbors
Networked Neighbors is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. This lifestyle is characterized by married couples with children…
Meet PRIZM Premier Segment #2 – Networked Neighbors
Meet PRIZM Premier Segment #2 – Networked Neighbors
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Engage audiences across email, display, social and mobile ads and get reports on conversions, transactions and more using Claritas’ Identity Graph technology to take your marketing to the next…
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Work Hard, Play Hard are younger, college graduates enjoying their social life and focused on their career in equal measure. They are renting in predominately urban areas and many are still…
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Video: Connecting the Dots to Increase ROI and Boost Revenue
An auto client (representing 225 car dealers across multiple brand manufacturers) approached Claritas for help developing a multi-touch email marketing campaign to reach a defined audience of potentially “in-market” individuals. Their goals were…
Video: Connecting the Dots to Increase ROI and Boost Revenue
Video: Connecting the Dots to Increase ROI and Boost Revenue
2023 Demographic and Cartographic Updates
In this 30-minute on-demand webinar, Eliza Albert, Sr. Manager of Product Leadership at Claritas, shares highly requested 2023 demographic and cartographic updates. This includes the 2020 Census data that has been released and how it impacts Claritas products.
Lifestyles & Behaviors of Today's Hispanic Consumer Segments
With more than 63 million Hispanics in the U.S, understanding the behaviors of this fast-growing, influential consumer group is critical for marketers looking to reach them. Claritas VP of Practice Leadership, Ron Cohen, was invited by the Hispanic Marketing Council to present Claritas' latest research on Hispanic consumers, as part of their 2022 Annual Summit's Research Week.
Small Business, Big Dreams: The Toolkit to Success For Today's Modern Small Business Marketer
Whether you need to identify the best location for your store or business, determine who your competitors are, understand who lives in a neighborhood, or tailor your products and services to meet their needs, Claritas SPOTLIGHT can help you do it all.
Webinar: How to Boost Campaign ROI with Attribution Reporting in Claritas AudienceAnywhere®
Reduce ad spend and boost your ROI with deeper insights into which campaigns and channels are performing the best and which aren't, using Claritas AudienceAnywhere®. Discover which channels and partners are attributing to your campaign success by measure ad campaigns in one tool. Get near-real time ad insights to inform your campaign decisions that will help you drive conversions and ROAS.
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
P$YCLE® Premier segmentation was built especially for financial marketers looking to target consumers based on their wealth, investments, insurance, technology behaviors, home value and more. Watch this webinar to learn how to…
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Identify anonymous website visitors on your site with the Claritas pixel, so you can retarget them with advertisements. Join Phil Keefe as he introduces how our closed-loop solutions help you…
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Making sure the correct audience receives your marketing message is a key part of any campaign. Claritas Direct Marketing Solutions gives you key insights into the "why behind the buy" of your most…
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Upcoming Events
26th Annual DATOS: The State of Arizona's Hispanic Market
October 2-4 in Phoenix, AZ
Join Claritas at DATOS 2022 as part of the USHCC’s National Conference–Opening Breakfast Session. Claritas data was included in
The Hispanic population and businesses as we do every year, but we will highlight Economic Opportunity this year.
Podcast Movement Dallas
August 23-26, Dallas, TX
Meet Claritas at the event to learn more about the most effective and accurate methodologies in podcast attribution and incremental lift analysis. In addition, how to identify the right consumers podcast marketers and publishers should be reaching with their campaigns.
The TV Of Tomorrow Show
October 12-13, San Francisco, CA
Meet Claritas at the TVOT show, bringing together 150+ prominent speakers and panelists driving innovation in advanced advertising, audience measurement, attribution, audience-based buying and more.
The Phocuswright Conference
November 14-17, Phoenix, AZ
Join Claritas at this event which brings together the travel industry’s largest and most innovative group of leading companies. Learn more about how leverage data and insights to identify the ideal audiences to reach, where to reach them and how to effectively and accurately measure the impact marketing campaigns have on online and offline conversions.
The Financial Brand Forum
November 14-16, Las Vegas, NV
Meet Claritas at the event to learn more about how to build successful financial services marketing strategies from identifying the right audiences, launching targeted multichannel campaigns and accurately measuring the ROI impact.