Leverage our thought leadership to help you drive more effective and efficient marketing ROI
Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.
The 2021 Black Consumer Market Report
In this report, Claritas examines the demographics and consumer spending behaviors of Black households in the U.S., through the lens of Claritas' Multicultural data, Claritas Consumer Spending Dynamix (CSDx), Claritas Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Industry Trends in Streaming Audio & Podcast Performance
National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers; how about you? Though there's no "one size fits all" approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.
Hispanic Financial Product Usage and Behaviors
In this insights sheet, Claritas examines the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas' Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
A Tale of Two Millennial Travelers
Who are your best millenial cruise line customers? The definition likely transcends age, ethnicity, geography and income, making accurate targeting a challenge. We look at two seemingly similar segments and see that not all travelers should be…
A Tale of Two Millennial Travelers
A Tale of Two Millennial Travelers
The LGBT Segmentation Info Sheet
Claritas introduces 2020 LGBT adult population data projections for macro geographies (county, state, metro area, congressional district and DMA®), plus sub-county custom aggregations for retail trade areas, media zones, sales territories and…
The LGBT Segmentation Info Sheet
The LGBT Segmentation Info Sheet
The Black Consumer Market Fireside Chat with LaToya Christian of GroupM
In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited LaToya Christian, Managing Partner of Cultural Strategy & Analytics at GroupM, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the Black consumer market.
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Identify your next, best customer, organize your communications and market your business around them with greater accuracy than ever before across email, social and display. From audience…
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Meet PRIZM Premier Segment #2 – Networked Neighbors
Networked Neighbors is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. This lifestyle is characterized by married couples with children…
Meet PRIZM Premier Segment #2 – Networked Neighbors
Meet PRIZM Premier Segment #2 – Networked Neighbors
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Engage audiences across email, display, social and mobile ads and get reports on conversions, transactions and more using Claritas’ Identity Graph technology to take your marketing to the next…
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Work Hard, Play Hard are younger, college graduates enjoying their social life and focused on their career in equal measure. They are renting in predominately urban areas and many are still…
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Video: Connecting the Dots to Increase ROI and Boost Revenue
An auto client (representing 225 car dealers across multiple brand manufacturers) approached Claritas for help developing a multi-touch email marketing campaign to reach a defined audience of potentially “in-market” individuals. Their goals were…
Video: Connecting the Dots to Increase ROI and Boost Revenue
Video: Connecting the Dots to Increase ROI and Boost Revenue
Webinar: How to Boost Campaign ROI with Attribution Reporting in Claritas AudienceAnywhere®
Reduce ad spend and boost your ROI with deeper insights into which campaigns and channels are performing the best and which aren't, using Claritas AudienceAnywhere®. Discover which channels and partners are attributing to your campaign success by measure ad campaigns in one tool. Get near-real time ad insights to inform your campaign decisions that will help you drive conversions and ROAS.
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
P$YCLE® Premier segmentation was built especially for financial marketers looking to target consumers based on their wealth, investments, insurance, technology behaviors, home value and more. Watch this webinar to learn how to…
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
Webinar: P$YCLE Premier Financial Segmentation Delivering 5-7% Increased Lift
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Identify anonymous website visitors on your site with the Claritas pixel, so you can retarget them with advertisements. Join Phil Keefe as he introduces how our closed-loop solutions help you…
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Webinar: One Pixel To Measure All - Reach The Right Person, Anywhere
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Making sure the correct audience receives your marketing message is a key part of any campaign. Claritas Direct Marketing Solutions gives you key insights into the "why behind the buy" of your most…
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Webinar: Put Your Best Customer First With Direct Marketing Solutions
Upcoming Events

The Financial Brand Forum
Date TBD
Virtual
Claritas will be joining other financial marketing professionals at The Financial Brand Forum. Details regarding the 2021 event coming soon.

ANA Events
Date TBD
Virtual
Claritas will be participating in a few ANA events. Details to be announced in 2021.