Leverage our thought leadership to help you drive more effective and efficient marketing ROI
Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.
The 2023 Asian American Market Report
Claritas' Asian American Market Report—a comprehensive resource with quantitative and qualitative data, and actionable statistics, helps marketers to shape and refine their Asian marketing strategy and understanding of the Asian consumer market to tailor messaging and promotions specific to the wants and needs of the Asian consumer.
The 2022 US Hispanic Market Report
In celebration of Hispanic Heritage Month and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is proud to release our 2022 Hispanic Market Report. In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future.
The 2022 Black Consumer Tech Report
This report provides an in-depth quantitative and qualitative data review of technology behaviors for the U.S. Black population. In summation, this report will give you the understanding needed to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help your business gain their share of this large, fast-growing, and influential market.
The 2021 Insurance Insights Report
The 2021 Insurance Insights Report covers U.S. market insights for the insurance industry and identifies unique opportunities for insurance providers, like audience characteristics that may impact or support strategic activities. In addition to actionable tips, we also provide multicultural specific data, so you can connect with fast-growing consumer segments.
The 2021 US Hispanic Market Report
In Claritas' 2021 US Hispanic Market Report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future. Get actionable insights into their behaviors, preferences, spending habits & more.
The Asian American Telecom Report
Claritas’ Asian American Telecom Report seeks to identify the strategic opportunities that telecom organizations should consider this year, as it pertains to the US Asian market. The goal of this report is to equip US telecom organizations with the information needed to both recover from the COVID-19 crisis and to position themselves for a strong resilient future.
The 2020 U.S. Telecom Market Report
Claritas’ 2020 Telecom Market Report dives deep into Mobile, Internet and TV provider preferences by age, race and income. It also includes switching behaviors and much more! Learn what audience characteristics or trends could impact market activities and key actions to take to stay ahead of the competition and gain market share.
The 2021 Black Consumer Market Report
In this report, Claritas examines the demographics and consumer spending behaviors of Black households in the U.S., through the lens of Claritas' Multicultural data, Claritas Consumer Spending Dynamix (CSDx), Claritas Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Industry Trends in Streaming Audio & Podcast Performance
National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers; how about you? Though there's no "one size fits all" approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.
Mortgage Loans: Bouncing Back?
Demand for home loans in 2020 and 2021 was boosted in part by record breaking low rates, but now that rates are rising and analysts go back and forth on whether we're headed for another recession, financial marketers need more reliable data on which consumers really are in the market for mortgage loans.
Understanding The Top Consumer Segments of the Mass Retail Titans
Retail sales are thriving, with 14.8% made online. Marketers must adapt to evolving preferences & enhance customer experience. Claritas' PRIZM segmentation provides targeted multichannel campaigns & insights. Offer more products, prioritize store aesthetics, and connect via mobile & social media. Use augmented reality for a seamless in-store experience. CTV/OTT ads will continue to play a role; invest in advanced technologies for optimal results.
Infographic: Hotel & Resort Insights
The first American hotel chain was established by Ellsworth Milton Statler in 1901 when he opened the Statler Hotel in Buffalo, New York. And despite a serious COVID dip, Americans are again heading to their favorite hotels and vacation locations. This infographic lists some key stats and insights as to the direction of the Hotel/Resort industry and how marketing can lead future growth.
Keeping Up with the Credit Behaviors of Consumers
In this infographic, we examine three DMAs to learn more about the credit card behaviors of households in these geographies. We also provide "pro tips" for how to turn that data into action, reaching them with messaging in the channels they're most likely to engage with.
Infographic: Automotive Aftermarket Optimism and Insights
From auto accessories to collision repair and vehicle tire replacement, the automotive aftermarket industry is exploding. This infographic introduces some important insights and concepts to help make you successful within this growing market.
INFOGRAPHIC: Multichannel Marketing within Telecommunications
The 1st step in a multichannel strategy is really understanding your customers –preferences, demographics, buying behaviors and how they consume information. We examined 3 of the 53 Claritas syndicated audiences within ConneXions, a segmentation tool designed specifically for the technology and telecommunications industry.
INFOGRAPHIC: Multichannel Marketing in the Travel Industry
The first step in an effective multichannel marketing strategy is gaining a true understanding of your customers – their demographics, preferences, buying behaviors, and how and when they consume information. As an example, we examined 3 of the 68 different syndicated audiences within industry leading Claritas PRIZM® Premier, to learn more about their travel, social media, advertising and brand preferences.
Millennials vs Boomers - What They Want From Retailers
Download our latest Infographic, to see how retail behaviors differ between Millennials and Boomers. Find out what is driving consumers by generational cohort to engage, and shop. Find out what creates a desirable customer experience to keep them loyal.
Strategy to Results: Multichannel Marketing
The first step in a multichannel marketing strategy is really understanding your customers – finding information on their demographics, preferences, buying behaviors and how they consume information. To learn more about the value of segmentation and an integrated, multichannel strategy, download this free infographic.
Transitioning Newspaper Subscribers From Print Only To Digital Circulation
How can newspapers successfully transition print only subscribers to digital circulation? In this infographic, we share an analysis of subscribers by delivery type and frequency of delivery, a look at two Claritas PRIZM® Premier segments that are prime for transitioning, how to account for lost revenue, and more.
PRIZM® Premier Travel Segments Infographic II
Vacation and travel is a $550+ billion-dollar industry. As a marketer, how do you gain greater insight into travel customers' specific needs and preferences? In our first travel infographic, we look at the preferences of top travel audiences through the lens of Claritas’ industry-leading PRIZM Premier segmentation. In our latest infographic, we take a deeper dive into their travel attitudes and values.
INFOGRAPHIC: Understand US Gaming Audiences with Claritas PRIZM® Premier
There will be 179.6M monthly gamers in the US this year—meaning more than half of the US population will identify as a digital gamer. To help marketers stay connected and in front of this audience, we put together an Infographic that highlights the Claritas PRIZM® Premier segment with the highest indices for gaming-related behaviors.
Understand the Travel Behaviors of Multicultural Consumers
In this insight sheet, you'll learn where diverse, multicultural consumers who are frequent travelers with young, growing families plan to travel, who they book travel with, what type of travel experiences they are looking for, and much more.
INFOGRAPHIC: Identify Top Food Audiences with Claritas PRIZM® Premier
In this infographic, we look at the top food audiences through the lens of Claritas’ industry-leading PRIZM® Premier segmentation that provides deep insights into consumer demographics and lifestyles, by their preferences, attitudes and behaviors. Download our Infographic to learn more about the top consumer segments for the food industry.
2022 Home and Auto Insurance Insights
Our 2022 Home and Auto Insurance Insights sheet brings marketers three pages of trends, data, and use cases to help them reach insurance customers better. Learn what is happening in the industry, how to identify the underinsured, and what a successful campaign entails.
INFOGRAPHIC: PRIZM® Premier Travel Segments
To identify travelers, marketers need deep insights into their consumers: where they plan to travel, how often, who they book travel with, and what type of travel experiences they are looking for. To help you get started, we've put together an infographic to help you better understand U.S. travelers.
PRIZM® Premier Retail Infographic
To reach the best online retail shopper, it’s vital to know who they are, what they buy, and how they buy. Using the most robust data on the American consumer, Claritas PRIZM® Premier identifies over 68 different household segments based on their actual retail behaviors, allowing you to target your marketing with greater precision.
Arizona Snapshot - Hispanic Owner Occupied Households
Arizona is ranked as the 14th most populous state in the nation. 1 out of 3 people in Arizona are Hispanic. In Arizona, occupied housing units have grown over the past 21 years and currently represent over 358,000 Hispanic occupied housing units. Overall, Arizona accounts for 19% of Hispanic owner-occupied households, compared to 10.4% for the U.S. Download for more insights on households in Arizona.
Market Snapshot Phoenix, AZ
The DMA for Phoenix, Arizona is the 11th most populous in the United States. It stretches from the New Mexico border all the way west to the California Border, including 11 of the 15 counties in the state. The DMA is home to more than 5.9 million people, and its Hispanic population has contributed 45.6% to growth 2000-2021.
Understanding the Financial Behaviors of Today's Consumers
From staying compliant with regulations to maintaining a competitive advantage & keeping up with demand, you need to meet consumers where & when they want to be engaged, with offers that resonate. To understand what your customers or members want and expect of you, we're examining some of the current financial attitudes and behaviors of select household segments in the U.S. through the lens of Claritas P$YCLE® Premier, segmentation built for financial marketers.
Hispanic Financial Product Usage and Behaviors
In this insights sheet, Claritas examines the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas' Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
A Tale of Two Millennial Travelers
Who are your best millenial cruise line customers? The definition likely transcends age, ethnicity, geography and income, making accurate targeting a challenge. We look at two seemingly similar segments and see that not all travelers should be…
A Tale of Two Millennial Travelers
A Tale of Two Millennial Travelers
The LGBT Segmentation Info Sheet
Claritas introduces 2020 LGBT adult population data projections for macro geographies (county, state, metro area, congressional district and DMA®), plus sub-county custom aggregations for retail trade areas, media zones, sales territories and…
The LGBT Segmentation Info Sheet
The LGBT Segmentation Info Sheet
Fireside Chat | The Asian American Market with AAAZA, Inc.
Join Jay Kim, President of AAAZA, Inc., a multi-disciplinary agency with a cultural expertise that bridges divides and opens up some of the most sought-after markets, for a fireside chat celebrating Asian American, Native Hawaiian, Pacific Islander (AANHPI) Heritage Month.
Claritas & eMarket/Insider Intelligence - Effectively Target Your Ideal Digital Audiences
Don’t settle for demographic variables when you can be using time-tested audiences based on real consumer behaviors. Online marketers can now join the leading brands in applying segmentation techniques that have been proven offline & online for decades. With Claritas Digital, advertisers and agencies can efficiently and effectively reach their best customers online with confidence.
Fireside Chat | Claritas Identity Graph 2.0
Join Claritas' own VP of Product Leadership for a fireside chat on Identity Graph 2.0 which, as we evolve alongside the evolution of the marketing landscape, brings significant improvements to the accuracy, scale, and privacy compliance of our Identity Graph.
Fireside Chat | Growth Marketing Tactics
The Founder and Chief Remote Officer at First Page Strategy sits down with Claritas for a fireside chat on growth marketing tactics, including how to repurpose content that's under performing, what KPIs to focus on and which ones should have less weight placed on them, and what to do when your competitors are running a smear campaign against your company.
All Things Measurement Attribution Methodology
In the second video of our "All Things Measurement" series, we take a deeper dive into the backbone of our attribution methodology and discuss the advantage of leveraging the intelligence of the Claritas Identity Graph, which allows marketers to understand projected conversions and match rates.
The Recipe For Accurate & Scalable Multichannel Campaign Measurement
Accurately measuring the impact of multichannel campaigns requires the highest quality data, a robust Identity Graph and the expertise and science to link online and offline conversions back to multi-environment exposures while also accounting for non-campaign variables.
The Hispanic Consumer Market Fireside Chat with Gonzalo Del Fa of GroupM
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited Gonzalo Del Fa, President of GroupM Multicultural, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the U.S. Hispanic consumer market.
What is Campaign Attribution?
Optimizing your campaign strategies starts with understanding how your online and offline campaigns are impacting conversions. That's where attribution comes in. Find out more about what attribution is and why it's important for marketers in a video series called "All Things Measurement".
The Black Consumer Market Fireside Chat with LaToya Christian of GroupM
In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited LaToya Christian, Managing Partner of Cultural Strategy & Analytics at GroupM, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the Black consumer market.
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Identify your next, best customer, organize your communications and market your business around them with greater accuracy than ever before across email, social and display. From audience…
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Meet PRIZM Premier Segment #2 – Networked Neighbors
Networked Neighbors is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. This lifestyle is characterized by married couples with children…
Meet PRIZM Premier Segment #2 – Networked Neighbors
Meet PRIZM Premier Segment #2 – Networked Neighbors
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Engage audiences across email, display, social and mobile ads and get reports on conversions, transactions and more using Claritas’ Identity Graph technology to take your marketing to the next…
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Work Hard, Play Hard are younger, college graduates enjoying their social life and focused on their career in equal measure. They are renting in predominately urban areas and many are still…
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Video: Connecting the Dots to Increase ROI and Boost Revenue
An auto client (representing 225 car dealers across multiple brand manufacturers) approached Claritas for help developing a multi-touch email marketing campaign to reach a defined audience of potentially “in-market” individuals. Their goals were…
Video: Connecting the Dots to Increase ROI and Boost Revenue
Video: Connecting the Dots to Increase ROI and Boost Revenue
Brunch & Learn at The Financial Brand Forum 2022
Claritas and Lake Michigan Credit Union held an invite-only Brunch and Learn session at The Financial Brand Forum 2022 in Las Vegas. Listen as we discuss the biggest challenges the financial services industry faces and provide practical ways to solve them.
2023 Demographic and Cartographic Updates
In this 30-minute on-demand webinar, Eliza Albert, Sr. Manager of Product Leadership at Claritas, shares highly requested 2023 demographic and cartographic updates. This includes the 2020 Census data that has been released and how it impacts Claritas products.
Lifestyles & Behaviors of Today's Hispanic Consumer Segments
With more than 63 million Hispanics in the U.S, understanding the behaviors of this fast-growing, influential consumer group is critical for marketers looking to reach them. Claritas VP of Practice Leadership, Ron Cohen, was invited by the Hispanic Marketing Council to present Claritas' latest research on Hispanic consumers, as part of their 2022 Annual Summit's Research Week.
Small Business, Big Dreams: The Toolkit to Success For Today's Modern Small Business Marketer
Whether you need to identify the best location for your store or business, determine who your competitors are, understand who lives in a neighborhood, or tailor your products and services to meet their needs, Claritas SPOTLIGHT can help you do it all.
Upcoming Events
RampUp 2023
February 28-March 1 in San Francisco
Meet with the Claritas team at this year’s RampUp.
Request a meeting with one of our channel partnership executives in our private suite by emailing tradeshows@claritas.com
Podcast Movement Evolutions
March 7-10 in Las Vegas
Meet Claritas at the event to learn more about the most effective and accurate methodologies in podcast attribution and incremental lift analysis. In addition, how to identify the right consumers podcast marketers and publishers should be reaching with their campaigns.
Request a meeting with one of our podcast marketing experts by emailing tradeshows@claritas.com
LeadsCon 2023
March 13-15 in Las Vegas
Meet Claritas at LeadsCon, where executives across verticals meet to find new strategies and gain unique insight into how to nurture and convert more quality leads.
Request a meeting with our team of experts by emailing tradeshows@claritas.com
Digital Insurance Summit
May 1-2 in Austin
Join Claritas at the only customer-first digital insurance conference.
Request a meeting with our team of insurance insights experts by emailing tradeshows@claritas.com
ICSC Las Vegas
May 21-23 in Las Vegas
Meet Claritas at a gathering of dealmakers and industry experts driving innovation and evolution in the marketplaces industry.
Request a meeting with our channel partnership team or Claritas SPOTLIGHT team by emailing tradeshows@claritas.com
TVOT
May 24-25 in San Francisco
Meet Claritas at a gathering of speakers and panelists sharing their respective visions for television’s future.
Request a meeting with our channel partnership team by emailing tradeshows@claritas.com
Podcast Movement
August 21-24 in Denver
Meet Claritas at the event to learn more about the most effective and accurate methodologies in podcast attribution and incremental lift analysis. In addition, how to identify the right consumers podcast marketers and publishers should be reaching with their campaigns.
Request a meeting with one of our podcast marketing experts by emailing tradeshows@claritas.com
Money 20/20
October 22-25 in Las Vegas
Meet Claritas at fintech’s biggest conference.
Request a meeting with one of our financial services experts by emailing tradeshows@claritas.com
2023 ANA Multicultural Marketing & Diversity
October 10-12 in Las Vegas
Meet Claritas and network with other industry experts looking to expand their multicultural marketing efforts to reach diverse audiences.
Request a meeting with one of our multicultural experts by emailing tradeshows@claritas.com
The Phocuswright Conference
November 13-16 in Ft. Lauderdale
Meet Claritas and network with other travelers, titans, and trailblazers as they assemble to chart the future of the ever evolving travel industry.
Request a meeting with one of our multicultural experts by emailing tradeshows@claritas.com