About Us

Claritas is a data-driven marketing company. We leverage our unique data and proprietary identity graph, to help marketers find their best prospects, improve marketing execution and deliver superior ROI.

Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively. Turning them into loyal, paying customers more efficiently. That's the Claritas Advantage.

By continually investing in new technological capabilities, we’ve transformed our business to ensure our clients get ahead and stay ahead in this ever-evolving digital era.

Our unrivalled audience solutions let our clients know more about who each customer or prospect is, what they do, and what they believe in. Using 80% proprietary data, we offer the most robust understanding of the American consumer.

Powered by over 5 billion data points monthly, the transformative technology in the Claritas Identity Graph creates the highest-def portrait of current customers and new prospects including the devices and channels.

Using this in-depth intel, we help our clients create multichannel channel campaigns that reach
customers and prospects more personally, more seamlessly and more productively than ever before.

Our powerful analytic solutions and advanced segmentation and modeling capabilities provide clients with deep insight into multichannel campaign performance, attribution, and ways to further improve their marketing efforts.

A Passion for Data

Our data scientists have spent decades gathering data, analyzing data, and making data useful for marketers to use. Our researchers know the questions that need asking and ask them. Our sales professionals know what works, and perhaps more importantly, what doesn’t. to help our clients make the most effective use of all our tools. Combine this passion for data with the precision of our data, and we help all our clients achieve the results they’re looking for.

A Legacy of Success

For over 40 years, Claritas has been the leader in data-driven marketing. We have set the standard for the entire industry by offering over 8,000 syndicated audiences built from over 10,000 demographic and behavioral attributes. Our unique combination of experience, and the continual evolution of our technological capabilities have made us a trusted partner to over 1,200 companies. Many of these clients have been working with Claritas for over 20 years.

Claritas in the News and Press Releases

Total Annual Spending by U.S. Hispanic Households To Reach $978 Billion in 2020 – Higher Than Any Other Minority Consumer Group

September 17, 2020

New Claritas report gives companies key insight into the growth, purchasing behaviors and technology habits of the highly diverse U.S. Hispanic market.

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Claritas Analyzes 834 Million Podcast Impressions and Finds that Podcast Lift Rates are up to 30X Higher than Other Channels

September 9, 2020

New report uses Claritas lift analytics tools to calculate conversions from podcast campaigns spanning 36 months and multiple industries including consumer goods, telecommunications, automotive, insurance and retail.

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Claritas and E Source Join Forces to Help Energy and Water Companies Create More-Powerful Marketing Campaigns Through Superior Customer Data

June 11, 2020

Claritas and E Source team up to help energy and water utilities enhance traditional program designs and create powerful, data-driven targeted marketing campaigns.

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Claritas Supports White House COVID-19 Relief Efforts Using Data-Driven Intelligence

APRIL 20, 2020

Claritas data is assisting in the development of predictive models to identify the most vulnerable in society to aid in proactive strategy and communications planning.

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New Study Finds that Podcast Advertising Campaigns Resulted in an Average 10 Times Lift Relative to Print, Digital and TV

FEBRUARY 17, 2020

The study from Claritas and Market Enginuity reveals how podcast advertisers can better understand ROI through attribution.

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Entercom Partners with Claritas to Launch Marketing Campaign Measurement for Podcasts & Digital Audio

JANUARY 23, 2020

This collaboration will enable advertisers to measure attribution and accurately determine the portions of their campaigns that contributed to a purchase, store visit or app download.

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New Podcast Listener Report Released

OCTOBER 16, 2019

With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening. Claritas, PRX and Market Enginuity provide new insight into the podcast listener in this new report.

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Claritas Unveils New Conversion Tracker that Helps Marketers to Measure Campaign Results With More Precision

JULY 18, 2019

Powerful turnkey analytics tool uses control group methodology to isolate and measure conversion rates produced by specific marketing channels, messages or partners.

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Hispanic-owned Businesses: An Untapped Market That’s Growing at Twice the Rate of Other U.S. Firms

JUNE 26, 2019

Hispanic Americans run about 1 out of every 7 businesses today; Claritas provides insight into this expanding business segment in its new report.

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Claritas Unveils Next-Generation Consumer Segmentation Tools for the Financial Services Industry: P$YCLE® Premier

MARCH 5, 2019

New P$YCLE Premier provides marketers with unprecedented levels of precision and predictive capabilities to support highly targeted marketing campaigns.

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Leadership

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MIKE NAZZARO

CEO

PAST POSITIONS INCLUDE:
CEO/Founder, NCS
President, Nielsen Consumer Panel Services
President, Nielsen Buzzmetrics
CEO, Intelliseek
Founder, PlanetFeedback
Executive, Procter & Gamble

With a background that includes the world’s top consumer product maker, leading marketing intelligence agencies and his own technology start-ups, Mike is a proven and sought after CEO, adept in running established and early-stage businesses.

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KARTHIK IYER

COO

PAST POSITIONS INCLUDE:
COO and Co-Founder, NCS
SVP Business Development, Nielsen Buzzmetrics & Nielsen
Co-Founder/Multiple Management Roles, Intelliseek

Karthik brings an unsurpassed cross-functional expertise to Claritas, having developed and managed teams across a wide variety of organizations. His ability to bring new innovations to market stems from his experience as a founder and executive in business development, Product Strategy, Analytics and Tech roles.

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JAY STOCKWELL

CRO

PAST POSITIONS INCLUDE:
Co-Founder and Chief Revenue Officer, Nielsen Catalina Solutions
EVP Client Services at Buzzmetrics, leading successful acquisition by Nielsen
SVP of Sales at Intelliseek, leading turnaround, merger with Buzzmetrics

An inspiring senior executive leader and former naval officer (Commander USNR), Jay carries an extensive track record of success in adtech and entrepreneurial sectors spanning Procter & Gamble, ConAgra, BuzzMetrics, The Nielsen Company, and Nielsen Catalina Solutions. Jay’s core strengths include General Management, P&L Management, Product Innovation, Sales Leadership, and Talent Development.

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JIM SCHUSTER

CFO

PAST POSITIONS INCLUDE:
Chief Financial Officer, TradeGlobal
VP of Finance, Luxottica NA Optical
VP of Finance, Lenscrafters
AVP of Finance, Pearl Vision

A strategic, finance executive with a diverse financial background, Jim has a proven track record of partnering with leadership to achieve an organization’s objectives. His expert knowledge of accounting, finance mergers and acquisitions, brand management, and ability to streamline processes are instrumental for business growth.

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R. CHASE MILLER

EVP, STRATEGY & CORPORATE DEVELOPMENT

PAST POSITIONS INCLUDE:
Co-founder, SVP Product & Strategy, NCS Director, Analytics – YAHOO!
Consumer Direct & SalesEffect, Nielsen

Described as a product guy that sells stuff, Chase is an interdisciplinary executive with a keen ability to connect technology with commercial strategy. Chase brings a unique perspective leveraging an accelerated rotation through leadership positions in Business Development, Product Strategy, Analytics, Technology and Sales Engineering.

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ANGIE HEMMELGARN

CHRO

PAST POSITIONS INCLUDE:
Chief People Officer, Everything but the House
VP of Human Resources, Nielsen

An accomplished global talent leader with experience working across diverse industries, geographies and cultures, Angie has proven success in developing, implementing, and managing people, strategy and solutions aligned with the company’s strategic goals. Her expertise in partnering with leadership to cultivate a high-performance culture and manage fast-paced environment will enable our growth.

Partner with us

Our partners represent some of the largest, well-known brands in the industry. These partnerships provide access to industry-leading data, technology and solutions to help drive growth. Contact us to learn more about how to become a strategic partner.

CONTACT US

Join our team

We’re building a culture at Claritas where innovative, entrepreneurial-driven people can thrive. If you’re ready to join a fun, fast-paced company that’s changing the industry landscape, check out our careers page.

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