Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With nearly 40% of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment.
