Metaverse: Is It The Future of Digital Advertising?
The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish. Cort gives us the basics of what the metaverse is and explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities.
In addition, we welcome Joel LaMontagne, CEO of Trivver. They are doing incredible things in the industry, including being the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes and why the success metrics of advertising here are so high. He also shares how you can try your hand at creating NFTs (non-fungible tokens).