The Hispanic Consumer Market: Fireside Chat with Gonzalo Del Fa of GroupM

In celebration of Hispanic Heritage Month (September 15 – October 15) and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we’ve invited Gonzalo Del Fa, President of GroupM Multicultural to join us for a fireside chat. GroupM is a leading media investment company that provides competitive advantages for advertisers, and in his role as President of GroupM Multicultural, Gonzalo’s team handles $1B in billings from clients like Unilever, Target, IKEA, Universal Pictures, and more. Not only that, but Gonzalo is a Hispanic Marketing Council board member and has won numerous awards over the years, like the Media Maven of the Year in 2014, and the Executive Leadership Award in 2017, meaning he knows how to reach the nearly two trillion dollar Hispanic consumer market.

In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers. Watch the interview, below.