4 Top Auto Industry Trends
… and Insights That Will Help Drive Success
High interest rates, supply chain problems and evolving consumer attitudes towards vehicle ownership are causing shifts within all facets of the automotive industry. So how do auto manufacturers react in order to remain relevant and profitable? Knowing the trends and developing a strategic multichannel marketing approach using audience segmentation, are key.
This infographic explores just a few of the primary trends within the automotive industry, insights into how consumers are responding and helpful tips that auto manufacturers can seamlessly integrate into marketing campaigns now.
Trend 1: Electric Vehicles (EVs) trending above the new-car sales market
Trend 2: Environmental/sustainability concerns on the rise
Trend 3: Alternative ownership options increasing, including MaaS
Trend 4: Advancing technology is changing the market