Millennials vs Boomers Retail Report

Consumers have a wide variety of brands to choose from and places to shop. Successful marketers need a cohesive framework for identifying, understanding, and engaging their best customers and prospects, as well as the right tools to deliver and optimize marketing across channels.

In this report, we focus on US Millennial (ages 25-39) and Boomer (55-70+) generations and seek to identify the strategic opportunities that retail organizations should consider in their pursuit of these important market segments. We’ll dive deep into their motivations, interests, preferences, and attitudes around retail shopping and retail advertising, as well as key actions to take.