Winning in a Share-Driven Market: New Perspectives on Optimizing Subscribers

Ron Cohen, SVP of Practice Leadership at Claritas and Mike Bloxham, EVP of Global Media and Entertainment at Magid teamed up at StreamTV Show 2024 for a 20-minute keynote session called Winning in a Share-Driven Market: New Perspectives on Optimizing Subscribers.

Streaming platforms have a churn problem on their hands yet, not all churn is bad. The SubScape™ Streaming Segments were created as a collaboration between Claritas and Magid to understand people’s streaming behaviors. The segments uncover whether people subscribe for a specific show and churn once the season is finished or stay subscribed. It also covers whether they’re your biggest evangelists, or aren’t interested in streaming at all. Plus, a whole lot more.

Watch the playback as Ron and Mike talk about the evolution of what was once a growth-based market to a now share-based market. Get introduced to individual SubScape™ Streaming Segments and learn more about their streaming, financial, tech, automotive, retail, and other behaviors. And finally, learn more about how you can activate these segments today.