Creating Suite Dreams for Travelers

Despite some kids already back in school, we’re still in the middle of the summer, which means it’s the height of the travel season. Even after summer ends, people will be booking or preparing for their holiday travel to take them away from their homes in just another couple of months. In fact, last year, AAA predicted there to be 115 million U.S. travelers over the holidays.

On this episode of The Marketing Insider | A Claritas Podcast, we’re joined by the VP of Sales at Claritas, Diane Turner, and the VP of Loyalty and Customer Engagement at Omni Hotels & Resorts, Josh Belkin. Diane begins the podcast by sharing proven marketing practices for the travel and hospitality industry, including how major shifts are impacting the recommendations we make for our clients to ensure they reach, convert, and retain their ideal travel consumer.

Later, Josh joins to share a case study about how Omni Hotels & Resorts used Claritas data to help improve and ultimately relaunch their loyalty program. From understanding which travelers are Omni travelers to identifying which sports teams they should partner with, Josh’s interview feels like a playbook that marketers in more than just the travel and hospitality industry can follow to realize results that help them gain market share and connect with their core audiences.