Embracing the Future: Why Claritas Digital is Your Go-To After Oracle Data Cloud’s Shutdown

Oracle Advertising, previously known as Oracle Data Cloud, has been a cornerstone for many marketers’ data-driven strategies. However, with Oracle’s announcement to shut down its advertising division by September 30, 2024, marketers are left searching for alternative solutions to fill this impending void.

In this article, we explore why Claritas Digital stands out as the premier solution for marketers who previously relied on Oracle Data Cloud. We’ll delve into our cutting-edge technologies, comprehensive audience segments, and industry-leading data insights that will ensure your marketing strategies remain robust and effective. Read on to discover how switching to Claritas can transform your marketing efforts.

The Importance of Data in Modern Marketing

Data has never been more crucial for marketers than it is today. The increasing pace of third-party data disintermediation has made zero and first-party data far more valuable. Thus, having access to accurate, comprehensive, and actionable data is essential for executing successful marketing campaigns. Here’s why:

• • Precision Targeting: Data allows for highly precise audience targeting, ensuring that marketing messages reach the right individuals at the right time.
  • Enhanced ROI: A data-driven approach optimizes marketing spend by focusing efforts on high-potential prospects.
  • Consumer Insights: Detailed consumer profiles enable marketers to understand behaviors and preferences, tailoring campaigns to resonate better.

Discovering Claritas: Your New Partner in Data-Driven Marketing

Industry-Leading Identity Graph

One of the standout features of Claritas is our Industry-Leading Identity Graph, which connects emails, IP addresses, physical addresses, and mobile IDs to comprehensive data such as demographics, financial status, media usage, and buying behavior. Our Identity Graph integrates the latest privacy-compliant standards, like Universal ID from TradeDesk (UID 2.0), RampID from LiveRamp and ensuring encrypted data sharing while protecting consumer privacy. This robust tool enables unparalleled precision in understanding and targeting your audience.

High-Quality Audiences Across Segments

Claritas provides access to over 2500+ digital audiences spanning various categories, including financial, lifestyle, auto, technology, retail, and shopping. These high-quality audiences allow you to:

• • • Optimize Campaigns: Tailor your marketing messages based on specific behavioral, attitudinal, lifestyle, and life-stage segments.
    • Increase Engagement: Reach highly engaged groups poised to interact with your brand.
    • Measure Success: Track campaign performance accurately with in-depth analytics.

Leading Segmentation Tools

Our leading segmentation tools—PRIZM Premier, P$YCLE Premier, CultureCode, and ConneXions—offer detailed insights into consumer behavior and preferences. For instance, PRIZM Premier helps you segment your market based on household-level consumer data, enabling more personalized and effective marketing strategies.

• • • PRIZM Premier: Understand socio-economic behaviors and preferences.
    • P$YCLE Premier: Gain insights into consumers’ financial behaviors.
    • CultureCode: Decode multicultural consumer behavior.
    • ConneXions: Explore connectivity and telecom behaviors.

Multicultural Consumer Insights

With the largest depth and breadth of insights on U.S. Multicultural consumers, Claritas empowers marketers to create more inclusive and resonant campaigns. This focus on multicultural marketing allows businesses to tap into diverse markets effectively, fostering brand loyalty among different cultural groups.

Enhancing Market Share and Identifying Prospects

By leveraging contextual data, Claritas helps clients drive market share and identify valuable prospects. Our tools provide:

• • Geo-Spatial Analytics: Understand where your best customers are located.
  • Consumer Lifestyle Data: Tailor messaging based on consumer lifestyles and preferences.
  • Financial Insights: Gauge financial behaviors to refine targeting.

Digital Activation with Scale and Accuracy

Our ability to digitally activate audiences with unmatched scale and accuracy ensures your campaigns reach the right people. Whether you’re deploying email marketing, digital display ads, or streaming video promotions, Claritas optimizes every touchpoint for maximum impact.

Transitioning from Oracle Data Cloud to Claritas Digital

Oracle’s decision to exit the advertising space marks a significant transition in the adtech industry. While this may initially seem daunting, it actually presents a golden opportunity for marketers to refine and enhance their strategies using superior data solutions. Claritas, a key underlying data provider for “Audiences by Oracle,” offers direct access to these datasets, improving efficiency and effectiveness across your marketing initiatives.

Key Steps in Making the Transition:

1. Assessment of Current Strategies: Review your existing use of Oracle Data Cloud and identify core areas reliant on their data solutions.

2. Mapping to Claritas Solutions: Align those needs with Claritas’ offerings, noting enhancements available through our advanced tools and segmentation methods.

3. Implementation and Activation: Work with Claritas’ dedicated support team to implement new strategies seamlessly, leveraging our Identity Graph for immediate activation.

Realizing the Potential with Claritas Digital

Claritas Identity Graph – Transform Your First-Party Data

Our best-in-class identity resolution capabilities convert your first-party data into powerful insights. Here’s how:

• • Comprehensive Profiling: Link customer data across multiple identifiers for a holistic view.
  • Enhanced Privacy: Utilize compliant methods to maintain data integrity and trust.
  • Behavioral Insights: Gain deeper understanding of consumer habits and preferences.

Audience Segmentation and Custom Insights

With more than 2500+ off-the-shelf audiences and customized segments tailored to your unique needs, Claritas ensures that your marketing efforts are both extensive and finely tuned. Whether your focus is demographic specifics, lifestyle interests, or purchasing behaviors, our segmentation methodology provides actionable insights for targeted campaigns.

Comprehensive Ecosystem Connectivity

Claritas seamlessly integrates with leading platforms and services, ensuring your data moves efficiently across all channels. This ecosystem connectivity includes partnerships with Google, SiriusXM (sxm), theTradeDesk, Adobe, LiveRamp, Facebook, and TransUnion.

Channels of Engagement

Claritas enables audience engagement through various channels, enhancing your reach and impact:

• • Email Campaigns: Personalized and segmented emailing for higher response rates.
  • Postal Mail: Traditional media bridging digital gaps.
  • Digital Display Ads: Targeted online banner advertising.
  • Podcast & Streaming Audio: Innovative audio marketing strategies.
  • Streaming Video & OTV/CTV: Engaging visual content on modern platforms.

Attribution & Incremental Lift

We offer sophisticated measurement tools to track the effectiveness of podcasts and digital audio, providing clear attribution for your campaigns and helping optimize future strategies.

Staying Ahead in a Dynamic Marketplace

The advertising technology landscape is ever-evolving, demanding marketers to stay agile and adaptive. As Oracle winds down its advertising division, marking the end of an era, the need for reliable, advanced data solutions becomes paramount. Claritas not only fills this gap but exceeds expectations with our innovative and comprehensive suite of tools.

Leveraging AI and Machine Learning

Claritas continues to innovate within the industry by integrating AI and machine learning into our data analytics processes:

• • Predictive Analytics: Forecast consumer trends with high accuracy.
  • Real-Time Data Processing: Adapt quickly based on real-time insights.

Conclusion: Making the Switch to Claritas Today

As the sun sets on Oracle Data Cloud, the horizon brightens with the opportunities presented by Claritas Digital. Our data-driven solutions and comprehensive audience insights grant marketers the tools needed to navigate the complex world of modern marketing. By leveraging our advanced technologies and broad data coverage, you can optimize your marketing strategies and achieve greater ROI.

Don’t wait until the last minute—make the switch to Claritas today and experience the power of precision marketing. For more information on transitioning your campaigns and accessing our extensive data solutions, visit the Claritas Syndicated Audiences page on our website

In closing, it’s clear that Claritas stands ready to guide marketers through the next phase of data-centric marketing, offering unmatched insights, targeting precision, and campaign effectiveness. Embrace the future with confidence and let Claritas elevate your marketing game to new heights.

Explore More About Claritas Digital … and join the ranks of savvy marketers who refuse to settle for anything less than excellence.