Zero-Party Data: The Answer To Walled Gardens?

One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers’ privacy up front and center?

On this episode of The Marketing, the cofounder of Cyder, Sukhman Dulay, joins us to introduce The Claritas Data Account – a unique way for consumers to protect their privacy, control their data, and earn rewards in the process. Not only is this a huge benefit to individual consumers, but the zero-party data that companies gain in return means they can better strengthen their relationships with their customers. Listen as Sukhman explains what zero-party data is and why it’s important, how the privacy challenges of today helped spark the idea for The Claritas Data Account, what it does to ensure data privacy compliance, and so much more.