Transforming Government Outreach with Data-Driven Insights

Government agencies are rethinking outreach as citizens expect personalized, relevant communication, just like they get from brands today. Communications that are too broad are no longer effective. Using Claritas solutions, agencies can enhance how well they can target, engage, and produce results by implementing data-driven marketing strategies.

The answer is leveraging the power of artificial intelligence (AI). At Claritas, we’ve seen firsthand how AI is reshaping CTV advertising, from who you target to how you engage them and how you measure campaign success. In this blog, we’ll examine three ways AI is transforming the future of CTV.

Personalized Outreach Begins with Smarter Segmentation

It is important to understand who you’re trying to reach. Claritas offers agencies access to over 10,000 unique audience segments through its proprietary Identity Graph, allowing teams to move beyond demographics and gain insights into lifestyle, behavior, and media consumption.

This makes it possible to deliver communication that feels timely and relevant to each individual. Whether you’re encouraging citizens to enroll in public assistance programs, alerting specific communities to public health updates, or promoting civic participation, segmentation ensures messages resonate with the audience’s actual needs and interests.

AI Optimization Enhances Campaign Performance

Once the right audience is identified, execution becomes the next challenge. Claritas’ AI Optimization (AIO) technology can help government agencies run smarter campaigns by continuously learning what works—and optimizing performance in real time.

For example, an outreach campaign promoting a local program that assists with internet services can deploy multiple versions of call-to-action, copy, and visuals. The AI analyzes which combinations generate the most conversions and automatically prioritizes the highest-performing creative. This adaptive approach saves time, reduces costs, and ensures every message has maximum impact.

Transparent Measurement and Attribution

One of the biggest advantages of data-driven outreach is the ability to measure results beyond clicks and open rates. Claritas offers robust attribution tools that allow agencies to track actual outcomes, such as application completions, form submissions, or portal logins.

This level of insight provides critical feedback for improving future outreach, optimizing budget allocation, and demonstrating the value of each marketing campaign.

Ready to reimagine your agency’s outreach strategy? Let Claritas help you build smarter campaigns that drive real-world impact.