Learn About our Consumer Insights & Financial Marketing Segmentation

Built for the financial marketers, P$YCLE Premier is proprietary segmentation that helps you know more about the financial needs and behaviors of American households. It enables you to spot trends in the market as well as unmet needs.

Whether you’re in banking, insurance, money management or any other financial services company, P$YCLE Premier is an invaluable tool. Drawing on financial transactions data as well as the most comprehensive survey of financial behavior, you’ll know more about people’s financial lives including loans, credit cards, mortgages, insurance policies, 401Ks, online banking behavior, account balances and more. You’ll be better able to predict financial behaviors with 60 precisely defined segments.

In addition to demographics and 12 life stage categories, P$YCLE Premier segments include:

Income (7 groups)
Purchase Behaviors – 10 categories
Income Producing Assets/Wealth (7 groups)
Media Behaviors – 8 categories
Technology Use (5 groups)

Each segment summarizes these complex profiles in a way that is intuitive, easy to communicate, and easy to activate on both online and offline channels.

What can P$YCLE Premier do for you?

Know more about existing customers

By appending P$YCLE Premier to your customer files, you’ll learn more about your current customer’s assets, credit card use, banking behaviors and product preferences. You’ll know what products they have, what they need now, and predict what they’ll need in the future.

Find new customers in a privacy safe manner

P$YCLE Premier is a privacy-compliant solution that helps you understand demand for products and services by market and find new customers.

Identify gaps in the market

P$YCLE Premier gives you the power to understand your customers and your competitor’s customers to identify new opportunities for products and services that others may be missing or not even aware of.

Develop more personalized messaging

By creating a more complete picture of current customers and prospects, P$YCLE Premier opens the door to more personalized messaging based on a segment’s specific needs.

Methodology: The Forefront of Innovation in Segmentation

Our industry-leading segmentations are built from the household level up using a patented method of data science. This method culls over 10,000 variables to predict consumer behavior with greater precision. The unprecedented quality, depth and breadth of the data behind our segments comes from our own data collection as well as our linkages to leading surveys and panels. We are the only company that is coded into Nielsen survey panel for TV ratings so we can run TV ratings against our segmentation for optimized TV and radio buys.

P$YCLE data is a cornerstone of the marketing research strategies at Webster First. Our ability to identify and understand the markets we serve leveraging P$YCLE segments is a key component to the success we’ve experienced in our organic growth strategy.”