AI Creative Optimization Helps Health Company Gain 18,000+ Leads
Challenge
An allergy and sinus health company sought the assistance of MMA Global and Claritas to lift performance in audio advertising. The company’s goal was to drive brand awareness using the streaming audio space, which would lead to new consumers who suffer from allergy-related issues booking an appointment with the company in seven distinct markets (Austin, Houston, Dallas, Tucson, Orlando, Denver, and Phoenix) with a mobile and online campaign.
Solution
Leveraging Claritas’ AI optimization technology and AI Creative Optimization, the allergy and sinus company achieved significant advancements in campaign delivery and performance. The AI continuously monitored and analyzed every impression, enabling dynamic personalization of content tailored to individual user needs. Adjustments included voice overs on streaming audio ads to resonate with different audience segments and CTAs based on the time of day. The AI also optimized ad placements, favoring certain types of streaming audio and podcasts. Since the AI optimizes in real-time, the overall effectiveness of the campaign improved, leading to significant increases in key performance indicators (KPIs).
THE CLARITAS EFFECT
3,785% Increase in appointments booked
18,780% Leads generated from campaign
197% Increase in performance over control group
INTELLIGENCE YOU CAN USE
Claritas’ AI technology can generate personalized audio content, such as ad scripts, voiceovers, and background music, tailored to the individual needs and interests of each listener. This personalized approach makes marketing messages more relevant and engaging, leading to improved customer experiences and increased brand loyalty. Additionally, AI optimizes audiences by identifying key listener segments with the strongest engagement rates.
The Evolution of DCO
Dynamic Creative Optimization (DCO) platforms are great but require significant effort to set up and manage. AI Creative Optimization is an evolved version of DCO, moving beyond traditional decision trees and if/then logic. It leverages significant creative variation for AI to learn, providing real-time AI decision making via data signals and generating cohorts on the fly. This advanced approach ensures a more efficient and effective marketing strategy.