Using Digital to Boost Retail Sales During Trying Times
THE CHALLENGE
Andrea USA is a shoe and apparel retailer who distributes their products mostly through sales agents (known as “estrellas/stars”) selling their goods via catalogs. Wanting to grow estrellas by 10% (for a possible 30% increase in sales), Andrea USA enlisted Claritas for help with digital outreach to increase awareness among Hispanic woman ages 25-45 looking for new opportunities to supplement their income, especially during trying times like COVID-19.
HOW WE DID IT
Coding Andrea’s database, Claritas learned that 57% of their existing agents fell within 7 PRIZM® Premier segments and 3 Hispanicity™ segments (HA2, HA3, HA4). These segments were used to find new agents across multiple channels and create specific campaigns to target them. Focusing on markets with high Hispanic populations, Claritas deployed Andrea’s Facebook and Google ads, and executed email campaigns. Claritas provided ongoing insights into which campaigns and creative performed the best so campaigns could be optimized in-flight to maximize ROI.
THE CLARITAS EFFECT
304 Facebook leads in just 4 weeks
25.3% email click-through rate
1,100%increase in conversion rate
INTELLIGENCE YOU CAN USE
Significantly improve ROI of multichannel campaigns by precisely identifying your audience. With the most robust data on the American consumer, Claritas can help you define your best prospects more accurately and engage with them across all channels.