More Efficient Performance for CTV Campaigns
One of the industry’s largest automotive manufacturers worked with Claritas to drive more efficient engagement with their website and shopping tools. A primary objective was to also understand how Claritas-developed audiences compared to In-market audiences.
The client worked with Claritas to identify the key demographics and behaviors of in-market auto consumers to create target audience groups. The target groups included detailed segment descriptions and thousands of data points describing buyers, which resulted in them being 2x more efficient at predicting buyers of the brand.
Next, we executed a 14MM impression CTV ad campaign and compared the performance benefit of Claritas Audiences to In-Market Audiences. As part of this campaign, :15 and :30-second-long CTV ad placements were delivered via:
• Samba TV
• And more
Finally, we tracked and measured the impact of the campaign using industry-leading attribution and incremental lift methodologies. The analysis showed the Claritas audiences outperformed In-Market audiences across all tracked events.
THE CLARITAS EFFECT
Claritas Audiences vs. In-Market Audiences
+10% overall lift for CTV campaigns
3X lift in site visits
3X lift in shopping tool usage
3X lift in visits to model pages
INTELLIGENCE YOU CAN USE
Claritas excels at creating high-performing, custom audiences that address the unique needs of businesses, then activating them in-market in near-real time, for increased precision.