Turning anonymous visitors into qualified leads
Many of the best prospects for any business are hiding in plain sight. An auto dealer network wanted Claritas to identify their anonymous website visitors and help them launch impactful multi-channel marketing campaigns.
HOW WE DID IT
Using Audience identity tags, Claritas captured the IP address of everyone who visited the auto dealer’s website. From this information, the Claritas Identity Graph determined the identity of each anonymous visitor. The best prospects were retargeted with multiple emails starting within 24 hours of visiting the site as well as social ads. Finally, a match-back analysis determined if a prospect purchased a new vehicle or set up a service appointment to measure lift.
THE CLARITAS EFFECT
9% average open rate (20X industry average)
4%+ average click-through-rates
$250K in new service revenue
INTELLIGENCE YOU CAN USE
90% of website traffic is anonymous. Claritas can help you identify, filter, and retarget anonymous visitors across channels and measure ROI, so you can sell smarter.