A custom segmentation makeover leads to smarter marketing
Haggar Clothing Co. is one of the most recognized men’s apparel brands in the US. However, with consumers now having more variety of brands to choose from and more places to shop, Haggar needed a deeper understanding of their best prospects to gain share. Claritas helped them gain the insight they needed to deliver smarter brand messages across the most effective channels.
HOW WE DID IT
Combining Haggar’s limited CRM and our proprietary qualitative research with our industry-leading PRIZM®Premier syndicated segmentation, Claritas built custom audiences and a marketing guide for reaching them. This guide provided key intelligence about these consumers’ purchase criteria, shopping behaviors, brand perceptions, and channel preferences.
THE CLARITAS EFFECT
Defined and personalized consumer groups based on long-term value
Provided single, company-wide view of Haggar’s best customers
Created efficient retail and marketing strategy and execution
INTELLIGENCE YOU CAN USE
With a cohesive framework for identifying, understanding and engaging their best customers, companies have the tools to deliver and optimize marketing across online and offline channels.