Getting anonymous visitors on a diet plan
Nutrisystem knew many of their anonymous website visitors were ready to take advantage of their weight loss programs. They asked Claritas to help them identify these visitors, build best prospect audiences, and develop an efficient retargeting plan to convert them.
HOW WE DID IT
Using our proprietary Identity Graph, Claritas helped identify anonymous visitors at the ZIP+9 level. From this group, Claritas produced 3 different audience segments based on different attributes, then helped deploy and test an email campaign against each. The results of this test allowed Nutrisystem’s to understand how audience selection criteria affected conversion, build look-alike audiences for future efforts, and significantly improved their ROI.
THE CLARITAS EFFECT
42% reduction in cost of acquisition
Cost of acquisition 17% below Nutrisystem goal
36% click rate for email campaign
INTELLIGENCE YOU CAN USE
Not all anonymous visitors are equal. Leveraging the Claritas Identity Graph, you can quickly identify and resolve visitors to uncover your best prospects for retargeting and for creating look-alike audiences in the future.