ImOn Taps New Audience w/ Acquisition Email
USING CLARITAS PRIZM® PREMIER AND CUSTOM SEGMENTATION
ImOn Communications is a local provider of telecommunications services for residents in Eastern Iowa. As they continue to expand service areas and product offerings, they are now providing advanced broadband services, digital TV, high-speed Internet, and phone services. As a valued partner and advocate of Claritas services for over 5-years, this is actually the second case study they have done with us. This time, ImOn approached us with the challenge of how to effectively reach new potential customers through targeted email campaigns.
Claritas advised conducting a quarterly email acquisition campaign. Previously we worked with ImOn to build target groups segmented by similar demographics, media preferences, and technology behaviors. With the added intelligence of the Claritas Identity Graph, we custom-built an audience with the highest propensity for engagement and focused on the top segments identified from the PRIZM® Premier audience segmentation tool.
Claritas then delivered approximately 40K emails/quarter with resulting metrics well above the industry average. In addition, Claritas conducted a match-back report to determine how impactful the campaign was in driving conversions and leads. This was then used to further refine messaging for future campaigns.
A WORD FROM THE IMON TEAM
“The Claritas email campaigns have surpassed our expectations. The team made the process simple to execute, while delivering a solid ROI. The quarterly campaigns have allowed us to tap into new audiences by driving stronger than expected lead engagement as well as conversions. Claritas is a great partner who delivers results.”
– Jenny Conkel, Marketing Manager, ImOn Communications
THE CLARITAS EFFECT
ImOn’s campaign exceeded expectations with a 30% click-through rate (CTR), 3x the average rate, and a remarkable 3,800 leads established. While this acquisition campaign yielded significant customer leads, more importantly we are now seeing these prospects act upon ImOn’s special offers directly through the delivered emails. That’s true ROI.
$6.83 CPA for Q1 Campaign
3X Average Click-Through Rate
3.8KLeads from the Campaign
INTELLIGENCE YOU CAN USE
With over 125+ million mailable email addresses, Claritas can ensure your message is getting to the right inbox. Our high-quality email database is privacy compliant and continuously refreshed, ensuring your file is up-to-date and providing the highest delivery rates.
As we did with ImOn, Claritas can launch acquisition email campaigns against both syndicated and custom audiences, and then measure the impact of those campaigns through our attribution and lift analysis solutions. Through the combination of data quality, experience, and proprietary methodology, Claritas has industry-leading experience deploying high impact email campaigns.