Winning Advertiser Business Knowing How to Activate Their Best Audiences
A national health food store had several business issues they needed to solve for. Their priorities included: finding and identifying the locations of the store’s audience segments, understanding the demographic concentration of these segments, and identifying the right advertising channels for each specific target group to activate campaigns.
HOW WE DID IT
MediaCom leveraged Claritas’ data, insights and platform solutions to help build their winning pitch to the national health food store. First, MediaCom utilized Claritas’ consumer and market insights platform and Claritas PRIZM® Premier to identify specific target groups the retailer could activate on. They grouped their core customers based on lifestyles, demographics and shopping behaviors, creating three target groups offering the most opportunity: Loyalists, Younger Casual Shoppers and Mature Casual Shoppers.
By analyzing their demographics, what they watch, buy, and how they spend their free time, MediaCom was able to provide a clear picture of their client’s best prospects, as well as valuable recommendations on how to successfully differentiate the groups and activate campaigns to reach these audiences across each group’s preferred channel.
THE CLARITAS EFFECT
Developed an activation strategy for audiences by preferred media channels
Provided deeper insights into their client’s customers and locations, as well as their competition
Established a strategy for market expansion
INTELLIGENCE YOU CAN USE
With a cohesive framework for identifying, understanding and engaging their best customers, companies have the tools to more precisely deliver and optimize marketing across online and offline channels.