Custom Segmentation & Multi-channel Campaigns Helped Grow Ticket Sales In New Stadium
THE CHALLENGE
A major league sports team in a new venue needed to get greater understanding of their consumers to shape their marketing. More urgently, they needed to reach the right consumers to sell open premium seat packages. Beyond just finding fans, they needed to find interested consumers who were in-market, and who were able to make a significant investment in a high-end season ticket package.
HOW WE DID IT
Claritas developed a custom segmentation plan to create targeted media audiences based on key insights and behaviors, and executed a successful multi-channel campaign.
Claritas combined the team’s season ticket holder information with our industry-leading PRIZM® Premier syndicated segmentation, building custom audiences based on location, interests, financial status and more. Using Claritas’ campaign infrastructure, we executed a multi-channel digital campaign to them, leveraging email, social and display.
THE CLARITAS EFFECT
Defined and personalized consumer groups based on purchase likelihood
More than 5x average engagement (CTR)
Incremental sales of premium seats fully recovered campaign costs, netting positive ROI
INTELLIGENCE YOU CAN USE
With a cohesive framework for identifying, understanding and engaging their best customers, companies have the tools to deliver and optimize marketing across online and offline channels.
Significantly improve ROI on multi-channel campaigns by precisely defining your audience. With the most robust data on the American consumer, Claritas can help you define your best prospects more accurately.