Culture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market Report

The U.S. market is changing faster than most brands realize and The 2025 U.S. Hispanic Market Report from Claritas reveals just how pivotal the Hispanic consumer has become. In this 20-minute episode of The Marketing Insider | A Claritas Podcast, we welcome repeat guest Ron Cohen, SVP of Practice Leadership at Claritas to discuss the insights behind the numbers and explore the broader story of cultural and economic transformation shaping America.

You’ll hear about the demographic surge that’s making the U.S. a majority-multicultural nation within the decade. Ron will also talk about the emerging metro areas driving Hispanic population growth. Plus, he’ll share the behaviors that make Hispanic consumers the nation’s digital early adopters. The episode also examines evolving industry definitions of “multicultural,” to the growing emphasis on belonging and inclusion over traditional DEI frameworks.

With actionable takeaways for marketers in tech, telecom, financial services, media and more, this episode highlights why understanding the nuances of Hispanic consumer identity through Claritas’ Hispanicity™ model is key to driving growth, relevance, and authentic engagement in 2025 and beyond.