Digital Audio & Data Partnerships
Digital audio goes by several names and most daily listening happens on a digital device. In addition, more than 2/3 of the U.S. population is expected to be listeners by 2026.
Advertisers, like the brand we talk about in this month’s episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this. They’re looking for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real-time.
Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI . He joins Claritas’ own Aaron Klayer, who was on the podcast just over a year ago. The two team up to define digital audio, and give insight into the advertisers seeing success through this channel. They also compare it to traditional forms of media, and walk us through a case study we collaborated on.
