Streaming Audio & Podcasting: Making Your Ad Dollars Work Harder
The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, Senior Director of Measurement and Insights at Audacy (formerly Entercom), and Omer Jilani, Vice President of Sales at Claritas. This episode is in support of a co-authored report by Claritas and Audacy called Industry Trends in Streaming Audio & Podcast Performance. Access a complimentary copy, here.
