Clicks vs Bricks: The Challenges and Opportunities of Modern Retail
A 2025 Retail Report
Probably more than any other industry, the retail market can be brutal. To gain a competitive edge it is critical to thoroughly understand your existing customer base, including their preferences and behaviors. Moreover, exploring potential customers beyond your current demographic can unveil valuable opportunities for growth. This report specifically looks at the respective advantages and challenges of both online and in-store retail shopping, the factors influencing consumer choices, and the ways in which marketers can optimize for both, including:
- Using audience segmentation to identify and target specific consumer groups, whether in a brick and mortar store, online or a hybrid approach.
- Using multichannel marketing to reach those audiences, ensuring prospective customers receive a seamless and consistent experience regardless of how they choose to shop/buy.
- Assessing the effectiveness of these above strategies by tracking key performance metrics and attributing sales to the appropriate channels.
- The use of AI to create more personalized campaigns and deliver the most seamless customer journey.
