2025 Segmentation eBook

Segmentation has been around since the 1950s and remains as relevant for marketers as it was 70+ years ago. It’s arguably even more important now, with the abundance of channels and options available to consumers.

So, why do many companies across various industries struggle to reach the right consumers via the right channels, at the right time, with the right offers? The answer is simple. They’re not using segmentation at all. They’re relying on mass marketing efforts to meet their goals, or, more commonly, they are using outdated and unactionable models.

In this eBook, we highlight the reasons why your segmentation model is crucial to your success. Expect to learn:

– The basics of segmentation
– 7 benefits of a strong model
– The various types of models and tips on how to choose one that works for your business
– A sample roadmap to success, starting with segmentation
– How AI impacts traditional segmentation methods
– What comes after you’ve chosen your model

Download the 2025 Segmentation eBook, here.