Audio Measurement: New Tools, AI Drivers, and the Best Way to Track Conversions

Audio drives results — but in order to know that, you need the right measurement tools in place.

Unlock the full potential of your audio campaigns with the right measurement tools—and dive deep into the future of audio attribution. Join Audacy’s panel of marketing and measurement experts, including Claritas Sr. Manager of Optimize Products, Heather Roestamadji, to explore strategies to track and optimize your audio campaigns across the full funnel.

They break down:

– Audio Measurement Through the Funnel: Discover tactics for every campaign goal.
– Optimizing Campaigns: Learn how to fine-tune your strategy by daypart, creative, and audiences.
– New AI-Driven Innovation: See how the latest AI enhancements are revolutionizing measurement.
– Real-World Case Studies: Get insights into how top brands are driving conversions.
– The Future of Measurement: Find out what’s coming next and how to stay ahead.

Audio Measurement: New Tools, AI Drivers, and the Best Way to Track Conversions

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