Claritas Chief AI Officer Rex Briggs Presentation at Possible 2025

At POSSIBLE 2025, Claritas Chief AI Officer Rex Briggs unveiled a new formula that helps translate marketing metrics into the language of a CFO. Built to answer a key challenge raised by CMOs on MMA’s Global Board, this approach empowers marketing leaders to better communicate performance and value—especially when budgets are on the line.

With 7 out of 10 organizations lacking confidence in their current measurement strategies, this framework offers a way forward. You’ll also hear from finance professionals on why this model works and how it’s driving stronger collaboration between marketing and finance teams.

Watch the full session to see how smarter measurement can lead to smarter decisions.

To learn more about how Claritas can partner with you on your AI marketing needs, contact us.